Anthologie releases new campaign for Edge Employment Solutions sharing empowering stories of people with a disability
Anthologie has produced a campaign for Edge Employment Solutions to raise awareness of the benefits of employing people with a disability.
Can. Do. seeks to address the perceived barriers employers face in recruiting people with a disability. Produced in partnership with acclaimed Director Ross Metcalf, the series of short films highlight the difference employment makes to the lives of both employers and employees.
“Disability employment is more than just a job placement,” said Edge CEO Sally Hollins. “It’s about helping people to build purpose and discover new talents, while finding their place in the world. For employers, it’s an opportunity to change lives while finding great employees for their organisations.”
“Edge knows it’s about what you can do, not can’t – the people who come through our doors are a testament to that. The Can. Do. campaign is asking people to reconsider their biases of it being too difficult to hire someone with a disability, because it’s simply not the case.”
Edge Employment Solutions seeks to build an inclusive and accepting society through the power of employment. They enable people of all abilities to work through on-the-job training, employment support and workplace modifications.
“We are constantly blown away by the great work Edge do. This campaign is an extension of their inclusive ethos, and we’re privileged to be able to capture some of their clients’ powerful stories and get more people to consider employing people with a disability,” Anthologie Managing Director Amy Sutton said.
The campaign will be live this month on broadcast and digital media.
Client: Edge Employment Solutions
Edge Marketing and Communications Manager: Dee Faulkner
Edge Marketing and Communications Coordinator: Selina Kerse
Producer and Client Lead: Lisa Hayman
Creative Lead: Louis Boys
Strategist: Paula Cameron
Director: Ross Metcalf
Media: Match & Wood