Ant Middleton entertains SWM advertising clients over a long lunch at Fraser’s

Seven West Media special guests were treated to an enchanting afternoon last week with SAS Australia’s Chief Instructor Ant Middleton.

The intimate affair was held over a long lunch at Fraser’s Restaurant, where guests were entertained by Middleton’s incredible stories of bravery and the power of mindset.

As a soldier, adventurer, TV host, author, podcaster and father, it would seem Ant has done it all. Although arguably, Ant will soon take on his biggest challenge, joining a star-studded lineup for the next Dancing with the Stars series. Among Ant’s co-stars competing for their chosen charity and to win a coveted Mirror Ball trophy are AFL legend Ben Cousins, Gold Logie-winning actress Lisa McCune and Home and Away hunk James Stewart.

Guests also got a sneak peek of the highly anticipated upcoming content on 7 and 7plus for the remainder of 2024, including exciting new programs Stranded on Honeymoon Island and Made in Bondi which will join household favourites The Voice, My Kitchen Rules and the biggest sporting day on the calendar, the AFL Grand Final.

Head of Agency for SWM WA Tash MacNeill said “It was fantastic to host our industry leaders and give them an insight into the incredible person that Ant Middleton is. Ant is a beacon of inspiration and courage, overcoming some of the biggest challenges you can face mentally and physically. We can’t wait to see how he will harness that energy into Dancing with the Stars.”

Seven’s Senior Sales Executive Annette Herbert said: “The afternoon was abuzz with excitement right around the table. Dancing with the Stars will bring the bling, drama and dance to our screens in 2024 after strong YOY growth in 2023”.