Another Turning Point for Ashley & Martin with big sales increases nationally and launch in NZ

Recent data shows that Ashely & Martin’s Turning Point campaign, created by &Partners, with media by Andy Bell Advertising, has resulted in an unprecedented uplift in enquiries in Australia and New Zealand.

Year-on-year/month-on-month comparisons show a sustained growth in enquiries to the medical hair centres, across Australia, with no increase in media spend. Some states showed increases of over 100%:
• 100% increase in metro and regional ACT (Nov ’18 vs Nov ’17)
• 110% increase in metro and regional South Australia (Nov ’18 vs Nov ’17)
• 30% increase in metro and regional Western Australia (Dec ’18 vs Dec ’17)
• 35% increase in metro and regional New South Wales (Jun ’18 vs Jun ’17)
• 31% increase in metro and regional Queensland (Jan ’19 vs Jan ’18)
• 26% increase in metro and regional Victoria (Feb ’19 vs Feb ’18)

&Partners also created a radio extension to the Turning Point campaign for the New Zealand market, with the first four spots running in February. When compared with the same period last year, the new campaign generated an overall increase of 17% for NZ enquiries, with no increase in media budget. Specifically, in the two months the radio ran, Ashley & Martin has enjoyed:
• 25% increase in enquiries in Wellington
• 12% increase in enquiries in Christchurch
• 11% increase in enquiries in Auckland
• 42% increase in enquiries in Hamilton

&Partners built the creative platform on the insight that there’s usually a single moment in a patient’s life when they decide it’s time to regrow their hair. It’s the moment when apathy ends and action begins.

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Strategy & Creative: &Partners
Media: Andy Bell Advertising
Clients: Richard Bond & Phil Raffan
Radio production: Franklin Rd, Auckland
Radio Sound Design: Shane Taipari
Voice Artist: Jessie Griffin