Ex Marketforce team Justin Borromei + Brandon Piggott named winners of ADFEST Young Lotus

Ex Marketforce Perth creative team Brandon Piggott (above right) and Justin Borromei (above left), now at Akcelo, Sydney, have been crowned the winners of this year’s Young Lotus Workshop, with their work ‘Skin Island’. Their trophy was presented to them tonight during the Lotus Awards Presentation – the final day of ADFEST 2024.

The ADFEST 2024 Young Lotus Workshop has been completed by 36 young creatives, representing 18 cities, including Bangkok, Colombo, Dhaka, Ho Chi Minh, Hong Kong, Jakarta, Kathmandu, Kuala Lumpur, Manila, Mumbai, Seoul, Shanghai, Singapore, Sydney, Taipei, Tokyo and for the first time ever, Almaty and Riyadh.

Vinit Suraphongchai, Chairman of ADFEST welcomed all the participants to ADFEST before the start of their two-day workshop. He explained: “Every year, the Young Lotus Workshop proves itself to be the beating heart of ADFEST’s vision. It is a source of learning and inspiration for the next generation of creatives in Asia Pacific and the Middle East. It perfectly demonstrates our desire to give back to our industry and inspire the next generation of creative leaders.”

This year Young Lotus Workshop was hosted for the second time by Ogilvy, under the theme, “Dear Advertising, you used to be funny”, and led by this year’s Young Lotus Chairman, Reed Collins, Chief Creative Officer, Ogilvy Asia-Pacific.

“I am so proud that Ogilvy is back hosting the Young Lotus competition for the second year in a row. Supporting the next generation of creative minds that will help drive the industry forward across the region for years to come. It’s gonna be a blast!,” said Collins.

The Young Lotus teams first enjoyed a series of talks and workshops hosted by Ogilvy’s creative, strategy and planning leaders. They were then given a real brief for real client – with just 24 hours to meet the deadline.

Says Young Lotus Workshop Speaker, Julia Hou, Group Executive Creative Director, Ogilvy Beijing and South China Offices:“Through the fun & engaging workshop, it really brings up the importance of participating and contributing in the interaction! Advertising is a fun but serious communication tool that has the power to change the world.”

2024 YOUNG LOTUS WORKSHOP WINNERS

Brandon Piggott and Justin Borromei from Akcelo, Sydney are the winners of this year’s Young Lotus Workshop, with their work ‘Skin Island’. Their trophy was presented to them tonight during the Lotus Awards Presentation – the final day of ADFEST 2024.

Says Young Lotus Workshop Speaker and Judge, Stephan Schwarz, Senior Creative Director, Ogilvy Singapore: “The whole process was a blast and a pleasure. So much enthusiasm and eagerness from the young lotus that really gave me a lot of energy.”

“The winning team demonstrates what you want to get from young creatives: creativity at scale, solving a difficult brief with an astute idea that also vibed with the theme of the young lotus, humour.”

ADFEST 2024’s four other Young Lotus finalists:

• Hong Kong: Nicholas Wong & Yin Yeung (Ogilvy Hong Kong)
• Kathmandu: Prasanna Shrestha (Outreach Nepal Pvt Ltd) & Saishma Ghimire (King’s College)
• Singapore: Dawn Lee & Enkainia Lee (BARTLE BOGLE HEGARTY)
• Tokyo: Kanon Takahashi (HAKUHODO Inc) & Takuya Miyazaki (TBWA TBWAHAKUHODO Inc.)

THE YOUNG LOTUS POPULAR VOTE

All the four finalist teams, including the team from Sydney also had the opportunity to win The Popular Vote, which is tallied from delegate votes after the end of the session, ‘Ogilvy Presents Young Lotus Workshop 2024: Ogilvy X Dear Advertising, You Used to Be Funny.” where all the finalists presented their work.

The Young Lotus Popular Vote was won by Kanon Takahashi from Hakuhodo Inc. and Takuya Miyazaki from TBWA HAKUHODO Inc., Tokyo for their work entitled ‘The Light Message’.

Follow all the latest news and events via #ADFEST2024 #HumanIntelligence and #HI on Facebook, Twitter, Instagram and TikTok (www.tiktok/@adfestofficial). To view the full program, visit www.ADFEST.com