AdSchool Semester One courses now open

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AdSchool Semester One courses now open

AdSchool’s semester one courses are now open for enrolment, enabling industry professionals of all levels to unlock their potential and excel in the dynamic world of advertising.


With a range of courses tailored to meet the industry’s changing needs, AdSchool offers an opportunity to upskill, learn from industry experts, and acquire the tools needed to advance in your career.

Says Tony Hale, CEO, Advertising Council Australia (ACA): “Over 2022 and 2023, fifty percent of AdSchool graduates were promoted within 12 months, demonstrating how the program can help fast track careers.

“Undertaking an AdSchool course improves the quality of your work, provides relevant, industry-specific training, and unparalleled access to experienced advertising practitioners who are at the top of their game.”

Semester one AdSchool courses: April & May 2024

  • Core Strategic Planning starts April in Sydney, Melbourne and online for early-career advertising and marketing professionals who want to develop their strategic capabilities. Headed up by Lucielle Vardy, Executive Planning Director, Dig Agency and Graham Alvarez-Jarratt, Strategy Partner, Dentsu Creative.

  • Advanced Account Management starts April in Perth, Sydney, Melbourne and online for client managers with 2-5 years’ experience who want to sharpen their commercial, strategic and leadership skills. Facilitated by Topher Jones, Head of Business Management, The Monkeys part of Accenture Song, Sam Siddons, Group Business Director, Clemenger BBDO and Trilogy Advertising and Marketing in Perth.

  • Advanced Strategic Planning starts online in May for experienced planners and client leads who want to expand their skillset and make a stronger impact as a strategist at a senior level. Key lecturers include Olly Taylor, Chief Strategy Officer, Havas Creative Group Australia and Nathan Rogers, Head of Strategy at Special Group Australia.

  • Manager Fundamentals starts May in Sydney, Melbourne, Perth and online for anyone in the industry who wants to master the art of people management. Headed up by Oliver Ward, Managing Director, Team X Australia & New Zealand, and Amanda Fuller, Managing Partner at DDB Remedy.

Says Eloise De Pomeroy, account director, BMF Australia and 2023 Core Strategic Planning graduate: “Since completing AdSchool, I’ve become more ambitious and confident in the strategic planning process. The content delivered by our facilitator was invaluable and helped fuel my growth in my current role. It’s a 10/10 course and I’d recommend AdSchool to anyone working in communications or advertising.”

AdSchool courses take place over eight weeks part-time and are designed to be engaging and interactive. They combine on-demand lectures from industry leaders and face-to-face mentoring in sessions hosted by top agencies around the country.

Find out which course is right for you and book your place at