AdBoards Plus delivered a hit promotion for McDonald’s when a sell-out crowd of 36,000 fans streamed into Optus Stadium to attended the AFL Elimination Final between the West Coast Eagles and Collingwood last Saturday.
AdBoards Plus walking billboards and promotional staff had mass engagement as they walked amongst the crowd, interacting with fans and distributing redeemable free burger vouchers pre-game at different entry points around the stadium.
National Sales Director David Bignold said they attracted and engaged with large crowds following strict COVID safety guidelines.
“Many fans sought out AdBoards Plus promotional staff to claim the highly sought-after vouchers and learn more about the promotion.”
Bignold said with summer holidays fast approaching and crowd restrictions being eased nationwide, AdBoards Plus offered an impossible to ignore out-of-home activation to engage instantly with patrons.
“Choose your audience, choose your event, creative and message and we take care of the rest. Our bright Backlit boards and LED Digital scrolling messages will get your message to masses, theme or dress up promo staff and promotional material hand-outs. We can do it all.”