Ad industry rallies for Create Space Census – now open

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Ad industry rallies for Create Space Census – now open

Hundreds of agencies, individuals and associations across the country will be taking part today in the advertising industry’s second DE&I census – the Create Space Census.


Leaders and teams from M&C Saatchi, The Monkeys, Leo Burnett, whiteGREY, Wunderman Thompson, The Works, DDB, TBWA, Supermassive, Rare, Special Group, Ogilvy Australia, Clemenger Group and BMF, as examples, have all pledged to complete the 15-minute census while rallying others to take part, alongside the AANA, The Aunties, Youngbloods, WAMA and more.

Advertising Council Australia (ACA) and Kantar – one of the world’s leading research agencies – are again overseeing the survey, which is run every two years to benchmark the industry’s progress on DE&I, highlighting gaps and opportunities that exist for greater representation and inclusion across the sector.

All Australian advertising, media and marketing professionals are encouraged to jump online at to complete the anonymous survey today, which will remain open until November 28.

Says Hannah Sturrock, national head of engagement, ACA: “Create Space is more than just a survey. It’s a long-term strategic inclusion and diversity program that will ensure a better, fairer and more representative industry for everyone who works within it.

“Please make your voice heard by completing the census today. We want to hear everyone’s experience of DE&I in Australian advertising because your story is an important part of the whole story.”

The results from this year’s census will inform an updated Create Space Report & Action Plan that ACA will release in 2024, providing tangible steps for the industry to address priority areas of inequality and under-representation. It will be supported by working groups with lived experience as part of ACA’s commitment to measure and report on progress every two years.