Ad Impact Advertising and Soundbyte have created this radio campaign for independent specialist bookseller, Boffins Books. Having operated for over 30 years, Boffins Books has grown to become one of the leading technical bookshops in WA. It offers titles from both major publishers and minor publishers specialising in niche topics.
The purpose for this campaign was to communicate that this bookshop carried titles which would rarely be found anywhere else. It was also to illustrate that the depth of information found in this store was incredibly comprehensive, even on relatively obscure subjects.
Client: Boffins Books
Agency: Ad Impact Advertising
Production Company: Soundbyte
Creative: Christian D’Ambrogio
Managing Director: Luciano D’Ambrogio
Sound Engineer: Brad Habib