Ad Impact Advertising and Soundbyte show the diverse range of titles at Boffins Books

| | No Comments
Ad Impact Advertising and Soundbyte show the diverse range of titles at Boffins Books

Ad Impact Advertising and Soundbyte have created this radio campaign for independent specialist bookseller, Boffins Books. Having operated for over 30 years, Boffins Books has grown to become one of the leading technical bookshops in WA. It offers titles from both major publishers and minor publishers specialising in niche topics.

 

The purpose for this campaign was to communicate that this bookshop carried titles which would rarely be found anywhere else. It was also to illustrate that the depth of information found in this store was incredibly comprehensive, even on relatively obscure subjects.

PLAY THE SPECIALISATION SPOT

PLAY THE CURIOSITY SPOT

PLAY THE WINTER WARMER SPOT

Credits
Client: Boffins Books
Agency: Ad Impact Advertising
Production Company: Soundbyte
Creative: Christian D’Ambrogio
Managing Director: Luciano D’Ambrogio
Sound Engineer: Brad Habib