Accounting firm RSM Australia heads to the wide open spaces in new campaign via Lateral Aspect

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Perth creative agency, Lateral Aspect, have created two new spots for global accounting firm, RSM Australia.


The campaign, ‘We Understand’, aims to connect the brand to regional business and raise awareness of the group throughout Australia.

Creative Director, Mark Lucas, once again teamed up with Melbourne-based Director and Editor, Ian Reiser.

Cinematographer Torstein Dyrting and Lateral Art Director, Jasmin Bernhagen, worked together for the first time to produce stunning pictures which work nicely with a custom composed track by Robert Upward.

Sound engineering was via Matthew Gerber-Corn at Sonic Playground, Colouring and Online with Manimal Post.

Lateral worked with Angela Nutton via Longreach Media on planning. The campaign launches in Western Australia this month.