ACA to launch major new report during webinar this Thursday, July 1 ~ Australian Advertising Effectiveness Rules: To ESOV and Beyond

This Thursday, 1 July 2021, Advertising Council Australia will host a webinar to launch Australian Advertising Effectiveness Rules: To ESOV and Beyond – a major new report by the world’s leading authorities on advertising effectiveness, Rob Brittain, Peter Field, and globally-acclaimed researcher in media science, Professor Karen Nelson-Field.

To ESOV and Beyond is a detailed study into the pivotal role advertising investment plays in creating and converting demand for brands, and analyses the relationship between mental availability, extra share of voice (ESOV) and key business metrics, and how advertisers should be setting their budgets to grow.

This event is a must for brands and marketers who are seeking to rebuild their profitability as part of the global economic recovery. Attendees will hear from Rob, Peter and Karen as they unveil the findings of the report via a webinar that is certain to be one of the most enlightening online events on the industry calendar this year.

The webinar will be moderated by Kim Portrate, CEO, ThinkTV Australia and Tony Hale, CEO Advertising Council Australia.

Webinar details:
Launch of report Australian Advertising Effectiveness Rules: To ESOV and Beyond
Date: 1 July 2021
Time: 5.00pm – 6:30pm AEST
Cost: Free
For more information and to register, click here.