AC Milan, Emirates and Made You Look unveil new mural in the heart of Perth
One of Perth’s largest hand painted advertising murals has transformed the city’s skyline, celebrating AC Milan’s return to Western Australia for the club’s third consecutive pre-season tour.
Delivered in partnership with AC Milan, Emirates and Made You Look Media, the 235-square-metre mural spans the iconic St Georges Terrace site, one of the city’s most prominent outdoor advertising locations. The artwork has been created ahead of tonight’s highly anticipated clash between AC Milan and Inter at Optus Stadium.
Designed by acclaimed Perth street artist Miser, the mural features AC Milan stars Matteo Gabbia, Mario Gila and Mike Maignan, alongside a Emirates Boeing 777, celebrating the airline’s long standing partnership with the club and its role in connecting supporters around the world.
The mural was revealed to the players during their visit to Perth last week, with the squad taking time to view the artwork in person and see their portraits brought to life at monumental scale.
Made You Look Media Founder, Will Clark, said: “The project demonstrates the growing opportunity for brands to create memorable cultural moments through artist-led outdoor advertising.”
“Projects like this show what’s possible when global brands back local artists. Instead of another printed billboard, we’ve created something that becomes part of the city for a moment in time. Thousands of people have stopped to photograph it, share it and experience it in person. That’s the power of hand painted advertising.”
The project also highlights Western Australia’s growing reputation as a destination for major international sporting events, with Perth welcoming AC Milan for the third consecutive year. Positioned on one of the city’s busiest commuter corridors, the mural has become a striking visual celebration of football, travel, creativity and the connection between Perth and one of the world’s most iconic clubs.
As Perth’s premier hand-painted out of home advertising company, Made You Look continues to partner with leading brands, agencies and property owners to deliver large scale murals that combine public art with commercial storytelling. The company manages a growing portfolio of premium mural sites across Australia, connecting brands with local artists to create campaigns that are impossible to scroll past.