In today’s media landscape, one of the greatest challenges faced by both businesses and clients is how to truly connect with customers. Amidst the constant noise and distractions, the key to success lies in standing out and seizing opportunities that resonate with your audience.
As the Out of Home (OoH) market continues to gain popularity, mobility becomes a paramount advantage. AB+ offers you the chance to handpick your market and event, allowing you to forge connections with potential customers.
Well known media sales professional, David Bignold, emphasises the importance of standing out: “It’s crucial for any business to capture the attention of potential customers. Many clients often overlook premium assets, assuming they are too expensive. If this sounds familiar, then AB+ is precisely what you need to enhance your marketing efforts.”
“The demand for innovative advertising solutions remains unwavering, and AB+ has recognised the need for cost-effective, attention-grabbing advertising options. Our objective is to help our clients complement their traditional advertising methods and ensure their messages resonate memorably and engagingly. As we witness record-breaking return of crowd’s post-pandemic, the significance of impactful advertising has never been more apparent,” said Bignold.
AB+ has mobile ‘LED’ billboards that are strategically placed in high-traffic areas across Perth’s hottest spots, including the Optus Stadium precinct, Northbridge, Fremantle, Scarborough, and numerous exciting festivals and retail venues.
Clients who choose AB+ enjoy a multitude of benefits, including the connection with crowds. Bignold notes: “The crowds are out having fun, they are more relaxed, and they are receptive to offers. They want to take selfies with the promo team and make the most of special offers or giveaways.” We also encourage clients to provide our professional promo team members with themed or branded clothing, as well as collateral such as QR codes, flyers, vouchers, or giveaways like toys, stickers, confectionery, or keepsakes to further enhance your brand’s exposure.”
Bignold said: “The response to AB+ re-entering the local Perth market has been nothing short of astounding. Covid-19 was a challenge for us all, but it has reinforced the need for practical, low-cost alternatives for marketers. Establishing connections and cutting through the noise remain the driving forces.”