303 Mediahub expands Perth media team with five new hires

303 Mediahub has strengthened its growing media team with five new appointments across leadership, strategic planning and performance, welcoming former Carat trio Emily Whyte, Vicki Crimmins and Ash Idle, along with Kaycee Williams and Sophie Ashby. The hires bolster the agency’s media capability as it continues to expand its client portfolio.

The new hires add to the agency’s established and experienced team of media planners, buyers, digital performance specialists and data and analytics leaders, and will support both recent new business growth and continued expansion of 303 Mediahub’s existing client portfolio, particularly within government. In a significant development for the agency, 303 Mediahub was recently appointed to the WA Government CUA panel for Media Strategy and Buying.

303 Mediahub General Manager Kylie Macey (pictured middle) said: “We are building one of Perth’s strongest locally based media teams, combining senior strategic leadership with specialist performance and analytics expertise. The new appointments include some of the state’s best talent, and we’re thrilled to have them on board.

“And these latest appointments are just the start. As a growing and ambitious media agency with the depth of capability to manage complex, large-scale accounts through to localised projects requiring strong WA knowledge and experience, we’re looking for other talented Western Australians to join the team in the near future.

“It’s an exciting time for the agency and the WA industry as a whole.”

Included in 303 Mediahub’s latest appointments are:
Emily Whyte (pictured left) joins as Media Director to lead the agency’s growing government media portfolio, providing senior strategic oversight across planning, client leadership and the onboarding of new government clients.

As Media Manager, Vicki Crimmins will support the planning and delivery of campaigns across key client accounts, strengthening day-to-day client service, media planning and campaign management.

Ash Idle (pictured right), Planning Director, will strengthen 303 Mediahub’s strategic planning capability, supporting the team to develop more audience-led, insight-driven media strategies across its client portfolio.

Kaycee Williams, Media Coordinator, will to support the media team across campaign planning, implementation, reporting and day-to-day account coordination.

New Performance Coordinator Sophie Ashby joins from Word of Mouth and will support the delivery and optimisation of digital performance campaigns across paid search, social and programmatic channels.

Mediahub ANZ CEO Sue Squillace said:“It’s brilliant to see the market responding to 303 Mediahub’s ongoing expansion, and its ability to meet client demand while developing new tools and approaches that address modern marketing challenges.

“Kylie and the team are building an outstanding business, and we look forward to seeing even greater success and expansion in the future.”

In addition to its recent WA Government panel appointment, 303 Mediahub has also won a raft of other new accounts including the Australian Cancer Research Foundation, Australia’s Biggest Morning Tea brand refresh for Cancer Council, and Melanoma Australia. It has also had its contract with Austrade renewed for international media planning and buying, and launched a new research report into the attitudes and emotional drivers of Western Australians called ‘Voice of WA’.

303 Mediahub is part of Attivo, a marketing services group with agencies in Australia, New Zealand and the U.S., including Tonic, Farrimond, DNY and Hill Holliday.