Global Chief Strategy Officer Paula Bloodworth is coming to State of Social ‘24

From Nike and Peloton to Pinterest and the Jordan Brand. From Wieden+Kennedy and Uncommon to Idris Elba’s creative shop. From London, New York, Shanghai and Portland and now to Perth. Paula Bloodworth is coming to State of Social ’24.

Paula Bloodworth is Global Chief Strategy Officer at SillyFace. She led Nike’s strategy in EMEA and China before the big kahuna, heading up their global strategy at Wieden + Kennedy in Portland. Heaps of awards (including an Emmy!) ensued. Next, she was Head of International Strategy at Uncommon, working with global brands like Peloton and the Jordan Brand.

Then, in 2023, Idris Elba lured her to work with him, bringing together the worlds of entertainment and advertising to create consequential campaigns and cultural change. Check out the recent ‘Don’t Stop Your Future’ anti-knife crime campaign that resulted in a landmark legal change.

Bloodworth joins multi-Cannes-Lion-winning James Whatley, renowned CMO-for-hire and creator-economy expert Lia Haberman, meme-master Michael Corcoran, and The Washington Post’s TikTok genius Dave Jorgenson on SOS24’s keynote bill. It’s an epic lineup and a program you simply won’t find anywhere else.

Details
When: 27 & 28 August 2024
Where: Optus Stadium Perth
Tickets: www.stateofsocial.com/tickets/