303 MullenLowe’s Lotterywest Powerballin’ campaign shines at the Campaign Brief WA Creative Awards: VML, The Brand Agency and Wildlings also perform well
The 2024 Campaign Brief WA Creative Awards have been announced at tonight’s Oasis Ball, in front of an industry crowd of just under 900 people. 303 MullenLowe’s Powerballin’ campaign for Lotterywest was a big star of the night, winning Best of Year awards in three categories. VML has also won two Best of Year awards for KitKat ‘Snap Decisions’ and Anglicare WA ‘Christmas Isn’t Always Merry,’ along with 3 Finalists. Congratulations to all the winners and finalists and thank you to our 2024 sponsors.
The Brand Agency picked up one Best of Year award and an impressive eight finalists, for a variety of work.
Wildlings Creative picked up one Best of Year award and 4 Finalists.
Best of Year awards were also taken out by Moonsail (+3 Finalists), kwpx&partners (+2 Finalists), Anthologie and top Perth production company Beautiful Pictures, who with cinematographer Luke Sargon were awarded the inaugural Craft Best of Year award.
Marketforce, Longreach and 303ML also collect one Finalists a piece.
There were 11 Creative Awards handed out tonight, including the new Craft award, which was also the most entered category. Thank you to our sponsors ARN, Paramount, The West Australian and oOh!. This year’s Best of Year creative award winners and finalists were:
Television Commercial sponsored by Paramount – Winner: Wildlings Creative Anglicare WA “Cold Call – Denise”
Finalist: The Brand Agency Kleenheat “No Song and Dance – Bath”
Finalist: The Brand Agency Kleenheat “No Song and Dance – Cake”
Finalist: Wildlings Creative Clothing Please “Valentines Day”
Television Campaign sponsored by Paramount – Winner: 303 MullenLowe Lotterwest “Powerballin’”
Finalist: The Brand Agency Kleenheat “No Song and Dance”
Finalist: Wildlings Creative Anglicare WA “Cold Call”
Radio Advertisement sponsored by ARN – Winner: 303 MullenLowe Lotterwest “Powerballin’”
Finalist: VML Anglicare WA “Christmas Isn’t Always Merry”
Finalist: kwpx&partners Ashley & Martin “Real Blokes”
Radio Campaign sponsored by ARN – Winner: kwpx&partners Ashley & Martin “Turn Back Time Trilogy”
Finalist: Wildlings Creative Anglicare WA “Cold Call”
Finalist: Marketforce APC Stonefruit “Timing Is Everything”
Press sponsored by Seven West Media – Winner: The Brand Agency Foodbank WA “Distracted Workers”
Finalist: Wildlings Creative Raw Hire “Cooked”
Finalist: VML West Australian Ballet “Echoes of Van Gogh”
Out of Home sponsored by oOh!media – Winner: VML Anglicare WA “Christmas Isn’t Always Merry”
Finalist: Moonsail Public Transport Authority “Mind The Gap”
Finalist: 303 MullenLowe RSPCA “Tales Of Honour”
Finalist: kwpx&partners The Philosophy Foundation “Pick A Brain”
Craft – Winner: Luke Sargon and Beautiful Pictures’ “Country Football WA” (Cinematography)
First Runner Up: Moonsail PTA “Brains Around Trains” (2D Animation)
Second Runner-Up: VML West Australian Ballet “Echoes of Van Gogh” (Photography)
The Craft category is a new award to this year’s presentation. It is an all-in category with different crafts (photography, direction, SFX, animation, cinematogrphy, editing etc) all competing against each other. It was a very popular category with the jury.
Integrated Campaign – Winner: 303 MullenLowe Lotterywest “Powerballin’”
Finalist: The Brand Agency Foodbank WA “The Hunger Ghrelins”
Finalist: Moonsail WWE and Public Transport Authority “The Transporter”
Online Film – Winner: Moonsail Perth Symphony Orchestra “Spark – Handel by Candle”
Finalist: The Brand Agency Foodbank WA “The Hunger Ghrelins”
Finalist: Longreach Road Safety Commission “Welcome to Country Roads”
Digital Media Campaign – Winner: VML – KitKat “Snap Decisions”
Finalist: The Brand Agency Foodbank WA “The Hunger Ghrelins”
Finalist: The Brand Agency Good Drinks Australia “Rider Lite”
FTG – Winner: Anthology Walk Free “Global Slavery Index”
Finalist: The Brand Agency Foodbank WA “nom! The Never Ending Meals”
For full coverage of winners and the finalists in all categories get the printed edition of the 44 page Campaign Brief Awards magazine. Email Mina on perth@campaignbrief.com
5 Comments
What a sweep from 303 MullenLowe. The Country Footy WA work is beautiful from all angles and Powerballin’ is a deserving winner in those 3 categories. A great year for work in general too. I honestly thought the WA Ballet’s ‘Van Goh’ and Transperth’s ‘Mind The Gap’ work should have taken home something but there’s always PADC.
Congrats to every winner and finalist regardless!
Amazing work that makes me proud to represent the industry!
Powerballin’ is functional (though illogical) retail. Apprentice keeps his job, but hires an apprentice? No one would understand the OOH without having seen the TV. And the radio is a glorified jingle. The proof of how worthy local awards are, is in how well the winning work does in other award shows. Let’s see how this, and PADC Best of Show ‘No one plans a crash’ do at a national and international level.
Congrats to all but I do feel WA Ballet’s press ad was hard done by!
That WA Ballet print ad was the best in the whole show, how it didn’t pick up anything is beyond me!