WAMA tackles the topic of AI and everything it can (and can’t) do for marketers – June 15th
Next month, WAMA will host their second breakfast for the year, and explore the future of marketing in an AI led/assisted world.
The committee had this to say in terms of what to expect: “Our keynote and fireside chat are designed for forward-thinking marketers, creatives and innovators, eager to explore the opportunities that (generative) AI presents.
“Keynote speaker, Dr Kate Raynes-Goldie, Cultural Anthropologist & Human Connection Designer and Business News Tech & Innovation Columnist, will cover AI from a philosophical and human connection perspective, including the benefits, risks and applications. Our fireside chat with Josh Edge, PADC President & Marketforce Head of Creative, will then unpack how “play” with AI can inspire creativity and innovation in marketing.”
WAMA Chair, Rene Le Merle, said: “There’s little doubt that AI, and in particular generative AI, is the biggest technological wave to impact our industry since the advent of social media. And with it comes a raft of possibilities, opportunities and concerns, which we hope to unpack in this unique open discussion.”
Details
Date: Thursday 15th of June
Time: Doors open at 7am for a 7.30 – 9.30am event
Venue: Fraser’s Restaurant, Kaarta Gar-up, 60 Fraser Ave, West Perth WA 6005
Topic: Explore the future of marketing in an AI led/assisted world
Click here to purchase your ‘How I learned to stop worrying and love AI’ tickets.
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“How I Learned to Stop Worrying and Love AI.”
In the ever-evolving world of advertising and marketing, staying ahead of the curve is crucial to success. With advancements in technology, Artificial Intelligence (AI) has emerged as a powerful tool that can revolutionize the industry. As an advertising professional, I was initially apprehensive about embracing AI, but through my journey, I have learned to stop worrying and love its potential.
One of the key reasons why AI is making waves in the advertising and marketing industry is its ability to process massive amounts of data quickly and efficiently. In an era where data is king, AI algorithms can analyze consumer behavior, preferences, and trends to extract valuable insights that were once buried in the sea of information. By harnessing the power of AI, advertisers can make informed decisions and tailor their campaigns to target specific audiences with laser-like precision.
AI’s impact on personalization cannot be overstated. Today’s consumers expect personalized experiences that resonate with their individual needs and preferences. AI algorithms can analyze consumer data and create highly personalized marketing messages that speak directly to the target audience. By delivering relevant content at the right time and through the right channels, AI helps advertisers build stronger connections with consumers, fostering loyalty and driving sales.
One area where AI truly shines is in programmatic advertising. Programmatic advertising leverages AI algorithms to automate the buying and selling of ad inventory in real-time. This efficient and data-driven approach allows advertisers to optimize their ad placements, reaching the right people at the right time and maximizing their return on investment. With AI, advertisers can deliver highly targeted ads, reducing wasteful spending and increasing the chances of conversions.
AI-powered chatbots are another game-changer in the advertising and marketing industry. Chatbots provide instant, personalized customer service around the clock, freeing up human agents to focus on more complex tasks. These intelligent virtual assistants can handle customer inquiries, provide product recommendations, and even facilitate transactions. By integrating chatbots into their websites and messaging platforms, advertisers can enhance customer experiences, improve engagement, and increase customer satisfaction.
Furthermore, AI can help advertisers navigate the ever-evolving social media landscape. Social media platforms generate vast amounts of data every second, making it challenging to identify relevant trends and opportunities. AI algorithms can analyze social media conversations, detect patterns, and extract actionable insights. Advertisers can leverage this information to create targeted campaigns, identify influential voices, and monitor brand sentiment in real-time. By harnessing AI in social media marketing, advertisers can stay agile and responsive, amplifying their brand’s impact in the digital realm.
While the benefits of AI in advertising and marketing are substantial, it’s essential to acknowledge the need for human creativity and oversight. AI is a powerful tool, but it cannot replace human intuition and ingenuity. Advertisers must work hand in hand with AI algorithms, leveraging their capabilities while adding a human touch to create meaningful and impactful campaigns.
As I reflect on my journey, I realize that my initial worries about AI were misplaced. Instead of fearing the rise of machines, I have come to embrace the potential of AI to transform the advertising and marketing industry. By harnessing its power, advertisers can unlock new opportunities, streamline operations, and connect with consumers on a deeper level.
In the dynamic landscape of advertising and marketing, AI is not just a buzzword; it’s a game-changer. It has the potential to revolutionize how we understand and engage with consumers, paving the way for a more personalized, data-driven, and efficient future. So, let us set aside our worries and embrace AI as a valuable ally on our journey towards success in the ever-evolving world of advertising and marketing.
Well, that’s just great. Now I’m going to have to rewrite my speech.
@Josh – Why speech it when you can rap it…
(Verse 1)
Listen up, y’all, I got a tale to tell,’
Bout the advertising world, where AI rebels.
At first, I was skeptical, had some doubts in my mind,
But now I’ve learned to stop worrying, and here’s the find.
(Chorus)
How I learned to stop worrying and love AI,
In the advertising game, it’s reaching for the sky.
With data in its grip, it analyzes with precision,
Tailoring campaigns for a targeted incision.
(Verse 2)
Data’s the king, and AI wears the crown,
Processing mountains of info, turning it around.
Insights emerge, hidden gems in the sea,
Advertisers armed with knowledge, setting brands free.
(Chorus)
(Verse 3)
Personalization, that’s where AI excels,
Creating connections, like magic spells.
It understands preferences, it knows what you need,
Delivering content that makes your heart speed.
(Chorus)
(Verse 4)
Programmatic ads, AI’s got it on lock,
Buying and selling, like a 24/7 clock.
Optimizing placements, maximizing returns,
Reaching the right people, conversions it earns.
(Chorus)
(Verse 5)
Chatbots in action, always ready to serve,
Instant customer service, no need to preserve.
They handle inquiries, recommendations galore,
Making transactions seamless, never a bore.
(Chorus)
(Verse 6)
Social media’s buzzing, AI’s got its back,
Analyzing conversations, keeping brands on track.
Spotting trends and influencers, in real-time it flows,
Amplifying brand impact, wherever it goes.
(Chorus)
(Bridge)
But hold up, my friends, let’s not forget,
Human creativity, the ultimate asset.
AI’s a tool, an ally we embrace,
Adding that human touch, creating with grace.
(Chorus)
(Outro)
So, let’s raise our hands, let’s give AI its due,
A revolution in marketing, that’s oh so true.
Embrace the future, let worries subside,
With AI on our side, we’ll take the advertising ride.