303 MullenLowe joint MD Todd Baker departs: René Migliore remains as Managing Director
303 MullenLowe Perth has announced a new leadership structure as it looks to align its business objectives with agency resources for 2023. Current Joint Managing Director Todd Baker is departing the agency after 11 years as he looks to new career challenges. René Migliore and Baker have managed the agency as Joint Managing Directors for the past three years.
Migliore (pictured left) will now oversee all media, creative, strategy and digital teams as Managing Director of 303 MullenLowe and Mediahub in Perth.
The restructure follows the loss of the large ECU account and several other staff members, including senior creative team Steve Straw and Steve Lorimer, are also leaving the agency.
“2022 has been an incredible year for the agency; we’ve won several new clients, expanded our remit with others and picked up a raft of awards including two Effies and recent PADC awards. Our media and digital teams are growing, and our creative and strategy teams are producing outstanding and effective work. On the flip side, we’ll also be saying goodbye to one of our longest standing clients ECU after 20 years.
“While this kind of growth and change is not unusual within an agency environment, it’s important to take the opportunity to look closely at the business and ensure our structure, capability and resources match what’s required to ensure we keep firing into 2023. As part of that process, we recognised that the agency has matured with a number of great younger team members ready to take on more – which also meant that two managing directors were no longer required as we move into our next phase. So we made a joint decision to no longer manage the business together.”
Migliore paid tribute to Baker’s role in building the agency since the two took on the joint Managing Director role three years ago.
“We’ll be incredibly sad to see Todd depart. He’s been an outstanding leader to the business and our teams, and a brilliant partner to me as Joint Managing Director. He’s played an integral role in the many recent successes at 303, especially Lotterywest, and I couldn’t be prouder of our JMD partnership and what we’ve accomplished together. I also appreciate the role he’s taken in shaping where the business needs to go, planning future opportunities and cultivating great people in the agency.”
Departing Joint Managing Director Todd Baker (pictured right) said during his time at 303 MullenLowe, he had seen significant growth and development across all capabilities: “It’s been an incredible 11 years at the agency, and I feel proud to leave at a time when the team, the client base and the overall culture we’ve developed together is extremely strong.
“But it’s time for me to seek new challenges, and for the agency to flourish in new ways. We have so many outstanding and developing people and passionate clients, I look forward to seeing them all shine and grow together in 2023. I’ll forever be grateful for the time I’ve spent with my 303 MullenLowe family, but I’m also excited to see what’s next – for all of us.”
Migliore concluded: “It’s a bittersweet announcement to be making. I’m saying goodbye to my friend and leadership partner, but similarly feel excited and enthusiastic about the opportunity these changes will provide to a new generation of 303 MullenLowers, and the broader business.”
A great bunch of people who have always been very supportive of me and the industry.
Wishing the team at 303 all the very best for 2023.
Todd – you will be sorely missed but excited to see where you pop up! Stay in touch:)
“Todd Baker is departing the agency after 11 years as he looks to new career challenges.” – Surely an advertising agency could come up with a better spiel than that!
Todd – 11 years is a hell of a stint. Well done mate, we all wish you everything of the best and excited to see you in that new opportunity whatever that may be!
Rene and the crew at 303 – I wish you all everything of the best!
From change comes opportunity 🙂
A pretty dignified way to talk about and deal with a very tough situation. Well done for all.
I’ll miss those pointy shoes, Hot Toddy!
It’s a shame to see your senior creative team leave. The ones that have won all your awards over the last so many years. I guess it’s a young person’s game. Cheap and prepared to work like dogs to make their name.
Agencies continue to change and structures change- but I would like to take the time to congratulate Todd on all he has done and achieved while in the MD role.
Many great times and campaigns developed and shared during our time together – so thanks for those memories and successes.
I wish you success in whatever is ahead, with the extensive knowledge, skills and experience you have – and keep in touch.
Best of luck for the future, Todd – and for Steve and Steve, too. You’ll all continue to do well whatever you do next, no doubt.
Todd, you’re an absolute gent, scarily clever and your use of pocket squares is second only to René’s. Who could resist that kind of proposition?
The two Steves have been a consistently powerful creative team in WA for a long time. They work hard, which is why their campaigns are always so damn good. A duo of this calibre are rare in our industry, and we’ve been really lucky to enjoy the fruits of their talent, and daily determination. They brought balance and wisdom to our agency, and always quick to laugh. Sad to see you go fellas, thanks for everything you’ve brought to 303.
Really sorry to hear this news today. Todd you’ve been an incredible joint MD to the 303 ML Crew, mentor to many up and coming talent and one of the nicest guys in the Industry to work with. It’s truly been a pleasure and can’t wait to see what your next venture is going to be. Steve Straw and Steve Lorimer really sad to hear this news but know you guys are going to be snapped up in no time. Any support needed guys we will be here to help. Renè this goes for you and the rest of the 303ML team.
Sad to see you leave Todd but a man of your talent and reputation will not be short of a new opportunity for long i’m sure
Catch up soon for a hit a few cold ones
With Dan Debuf, Neil Stevens, Annalise O’Sullivan and Ellen Trehane all leaving Brand I’m sure the Steve’s will pop up at Brand in a week or so.
A very sad day.
That’s like 8 creatives leaving The Brand Agency in 12 months. That’s pretty much the entire creative department. Exciting times!