2021 Campaign Brief WA Awards: The Out of Home category sees five entries make the cut
The 2021 Campaign Brief WA Awards Out of Home category includes five finalists from five different agencies. It was considered a very strong category by our judges and is sponsored by oOH!Media. The Best of Year winners for all creative categories will be announced on CBWA between 3pm and 4pm on Friday this week.
This year 303 MullenLowe, &Partners, Getting Hectic, Rare and Wunderman Thompson all scored one finalist each in the Out of Home category. Don’t miss any news – sign up to our free CBWA breaking news email and stay informed on all the Awards.
Nine top global, regional and Australian creative directors formed the jury for this year’s Campaign Brief WA Creative Awards.
In alphabetical order the finalists are:
TITLE OF ENTRY
Pregnancy and Alcohol
CLIENT COMPANY
Alcohol. Think Again
Cancer Council WA (funding partner)
AGENCY
303 MullenLowe
TITLE OF ENTRY
Brake Test
CLIENT COMPANY
Auto Masters
AGENCY
&Partners
TITLE OF ENTRY
You Belong Here
CLIENT COMPANY
Murdoch University
AGENCY
Getting Hectic
TITLE OF ENTRY
Bus Salute
CLIENT COMPANY
Transperth
AGENCY
Rare
TITLE OF ENTRY
Disappearing Dracula
CLIENT COMPANY
West Australian Ballet
AGENCY
Wunderman Thompson
7 Comments
to bus salute and dracula but my money is on auto masters or the alcohol baby
what is bus salute? never heard of it before
Alcohol the best work, and most legitimate real campaign for a real client. Good to see the multiple versions included to demonstrate the breadth of campaign.
A still image from the TVC in different sizes demonstrates breadth? OK.
Gee OK? harsh call. It’s a campaign big idea that executes well through a range media and the idea really pops. Especially in outdoor. If anything I’d give it extra points because it works so well in diverse environments. And it’s a real big budget campaign for a real paying client.
Transperth, Murdoch and WA Ballet aren’t real clients? Or just aren’t 303 clients?
Hi Ok?
I invite you to make a closer inspection of the outdoor execution vs the TVC, they’re actually quite different.
As the photographer I inherited Siamese’ 3D geometry and shared a location & talent with the TVC production team but I can promise you the finished artwork went through a completely seperate & independent photographic & 3D production process.
Try capturing sharp pouring fluids using continuous tv lights lit for 24fps & 1/50th of a second and then come back to me. 🙂
My brief was to generally match Dave’s lens perspective & Steve’s original scamps, but to make it work in outdoor print with copy and a much larger canvas to facilitate all the various crops at the resolutions required for walk up prints & digital, TVC stills were never going to cut it and rarely do good quality work.
Cheers for your question though.
L