10 Perth GM Paul Townsend is delighted with the start the network has made to the year – its strongest for some time.
Townsend said 10’s share is up YOY in Perth, from 23.1% to 25.3% in Total People, and from 26.9% to 31.5% in under 50s. I’m A Celebrity…Get Me Out Of Here! was 53% bigger in Perth than the Big Bash League, and 142% bigger in under 50s.
10 News First is up 11% and The Project is up 24% YOY in Perth.
“We are really pleased with our momentum in market and the reception from advertisers following our solid start to the year,” said Townsend. “We’re seeing fantastic year on year growth right across prime time including 10 News First with the addition of Monika Kos to the Perth team.”
“We kicked off the year with I’m A Celebrity…Get Me Out Of Here! which proved a popular entertainment alternative for audiences over summer. The show provided us with a fantastic launch pad into our family-friendly Q1 schedule including Dancing With The Stars, Australian Survivor and Ambulance Australia, all of which are performing well for us.”