Wunderman Thompson Perth scores finalist at The One Show 2022 for The Cold Campaign

Wunderman Thompson Perth scores finalist at The One Show 2022 for The Cold Campaign

Wunderman Thompson Perth has scored Western Australia’s only finalist at The One Show 2022 for ‘The Cold Campaign’, in the Radio & Audio category.


The One Club for Creativity has announced all finalists today, with all finalists set to win either a Gold, Silver or Bronze Pencil or Merit, to be announced on May 19 during Creative Week 2022.  

Australia has picked up 38 One Show 2022 finalists, CHEP Network has seven, all for Samsung “Performance Enhancing Music”.  Also with seven is Clemenger BBDO Melbourne, including five for Carlton & United Breweries “VB Solar Exchange”.  

DDB Group Sydney has five finalists, all for “The Ad Break Championship – GTI Hijack” on behalf of Volkswagen Group Australia.  M&C Saatchi has four, including two for BWS “InstaPour”.

New Zealand’s 10 One Show 2022 finalists are split between FCB New Zealand Auckland with six (five for Waka Kotahi “Toll Booth”), and Special Auckland with four, all for Motor Neurone Disease New Zealand (MND NZ) “David’s Unusables”.

Globally, Area 23 New York has the most One Show 2022 finalists entries with 48, followed by Leo Burnett Chicago with 44 and Ogilvy UK London is third with 36 finalists, including 11 for Dove “Reverse Selfie”.

A total of 1,591 entries from 44 counties are finalists this year.  The top five countries are the US with 656, Canada with 119, UK with 116, France with 106, and Germany with 103.

All of this year’s special awards, including Best of Show, Best of Disciplines, Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, Penta Pencil, Cultural Driver Pencil, CMO Pencil and top rankings, will be unveiled at The One Show 2022 in-person awards ceremony at the conclusion of Creative Week 2022 on Friday evening, May 20 at Cipriani Wall Street in New York.  

This year’s One Show ceremony will be a grand coming together for the creative community, as it represents the first of the large global awards shows to gather in person and celebrate the best work from around the world with industry colleagues.

The complete finalists list for The One Show 2022 is available here.