Wunderman Thompson highlights the homeless via Christmas campaign for Anglicare WA
January 11 2022, 2:58 pm | | 11 Comments
Wunderman Thompson Perth released this ‘Home For The Holidays’ TVC, print and radio campaign just prior to Christmas for Anglicare WA. The campaign urges support for Perth’s homeless population.
Christmas is a time of celebration for many people. But, for the thousands of West Australians who have found themselves homeless this time of year, there’s not a lot to be celebrating. This Anglicare WA campaign looks to change that.
Credits
Agency: Wunderman Thompson Perth
Account Manager: Carolann Cronin
Agency Producer: Sarah Parsons
Assoc Creative Director: Matt Wilson
Chief Creative Officer: Joao Braga
Creative Director: Joe Hawkins
Creative: Meg Watson
Creatives: Jordan Ellis
Director: Shane Piggott
Photographer: Shaun Atherstone
Senior Creative: Tim Newton
Senior Creative: Luke Williams
Sound Design: Brad Habib
11 Comments
How many WT creatives does it take to screw in a light bulb? 6 apparently.
So Tim, Luke and Matt worked with Meg and Jordan (the young, talented, junior creative team) on this campaign to achieve a result better than 90% of the work coming out of rival agencies. Good for them and good for Anglicare.
Nice work guys!
Anglicare needs to spend less money on advertising and more money on the homeless!
So client of the year comes down to an arm wrestle between Anglicare and WA Ballet. Should be interesting to watch that play out.
Don’t worry, Anglicare aren’t spending any money on advertising.
Super nice work!
Meg and Jordan are the next big thing in WA advertising. You heard it here first.
Great to see ideas and imagery like this coming out of WA.
@Just Saying, I’m not sure if you’re just trolling, or if you’re ignorant enough to mean that? How do you think Anglicare raise money for the homeless? Do you understand what advertising is supposed to do? This is clever, engaging and will help people empathise. Great job Meg, Jordan and co.
Love the simplicity. Well done by all involved