Wunderman Thompson books Dracula into Crown for the West Australian Ballet
August 17 2021, 9:35 am | | 14 Comments
Wunderman Thompson Perth has just released a new campaign for the West Australian Ballet to promote their 8-shows of Dracula at the Crown.
The shows start Thursday 19 August 2021 at Crown Theatre and are promoted via a Radio, Press and Ambient campaign.
Buffet
Bloody Mary
My Room
Credits
Agency: Wunderman Thompson Perth
Copywriter & Associate Creative Director: Matt Wilson
Senior Art Director: Tim Newton
Senior Art Director: Luke Williams
Creative Director: Joe Hawkins
Executive Creative Director: Joao Braga
Engagement Manager: Hayden Garrard
Client: West Australian Ballet
Marketing Director: Suze Beecroft
Photographer: Luke Carter Wilton
Studio: Soundbyte
Audio Engineer: Brad Habib
Dracula Voice: Gary Taylor
Media: Match & Wood
Communications Advisor: Jodie Allen
Communications Manager: Keleigh Moore
14 Comments
This is another lay down for gold from Perth’s most creative agency.
Weird to see a pedestrian crossing in a parking bay hey…?
Bloody brilliant stuff WT!
More people will see this on here than they will in real life.
Nice one guys!
Radio is gold! The ambient execution, however, is a participation certificate at best. 99.9% of people wouldn’t even notice it.
Matty Wilson delivering the goods again
It’s the Wilson Wilton Newton Williams combo we’ve all been waiting for! Room service radio is delicious, well done Matty.
Hi there Truth
Suze from the Ballet here. FYI the Blood Curtains execution in press saw us achieve some of the highest daily ticket sales during the campaign – it was super effective and that’s what I want our comms to ultimately be. I wasn’t afraid to test it out and I’m so glad I did. So my feedback is that a lot of people got to see this one (and let’s face it – who ever sees everything? The crosswalk was super fun to execute) and continued to do so on major roads in our outdoor campaign with JCD. In fact our entire brilliant creative and media strategy married with an epic product has resulted in another near sell out season at a relatively new and huge venue for WAB. The passion and effort the team at WT put into our work is second to none and I’m more than confident to put our money where our mouth is and properly run the material if it meets the brief and works towards our objectives. Mission accomplished on this one!
Stirlo you little ripper
There’s great beauty (and a lot of effort) in taking a simple single minded proposition and turning it into compelling cut through radio like this. Well produced too.
Nice to see some good Aussie radio, and not just as an afterthought.
How many more dracula ads can these guys come up with?
To answer How much left in the well?, bloody heaps 👍🏼
Plenty of other performances to look at for the upcoming season though. Stay tuned.