Wildlings launches playful new campaign for Little Home Bakery’s Gala gluten-free range

For those living with gluten intolerance, loving baked goods can feel like a cruel joke. While gluten-free breads and buns do exist, they often taste about as flavourful as the packaging they come in.

Little Home Bakery’s Gala Range aims to change that, offering a wide selection of gluten-free breads and baked goods that deliver all the flavour of the real thing, minus the gluten.

The new work, created by Wildlings, leans into the idea that if you want the perfect buns, sometimes you’ve got to work those glutes, bringing a light, confident tone to the category, proving that going gluten-free doesn’t have to mean compromising on taste or joy.

Credits
Client: Little Home Bakery
Creatives: Pat Lennox and Matt Wilson
Art Direction: Neil Martin
Account Service: Nic Lennox Gray, Kylie Pougnault and Cait Wilson
Sound: MDS
Sound engineer: Tim Count

Register for FREE HERE and receive the Campaign Brief WA Daily Bulletin and/or the global Best Ads Best of the Week Bulletin