Western Australia Electoral Commission elects Rare for 2025 state election campaign

The Western Australia Electoral Commission has teamed up with Rare to launch the “Your Vote Goes a Long Way” campaign. Designed to combat election fatigue and uncertainty, the campaign takes the audience behind the scenes with a fast-paced edit that shows the effort, planning and care that goes into running a fair election, where every vote can make an impact.

Rare worked with Rhythm Films to create the suite of videos, including two action-packed shoot days and the composition of an original music track.

The campaign also extended into audio, outdoor, press, digital and more, with a comprehensive media plan that covered every corner of the state.

Rob Mead, Head of Art at Rare, said: “We might all be feeling a little bit ‘electioned out’ at the moment – but a lot goes into getting your vote to you on election day and every vote goes a long way towards shaping WA’s future once polls have closed. A huge thank you to our wonderful client WAEC and everyone at Rhythm for their help capturing the journey our vote goes through and the community spirit of a local polling place.”

“The team at Rare understood our vision of an election advertising campaign that was strong, motivational and would resonate with Western Australian audiences. Amid tight deadlines, their creative approach, strategic insights and seamless communication made the process effortless. We look forward to collaborating with Rare again,” added Deanna Watson, Education, Engagement and Communications Manager at WA Electoral Commission.

Credits
Client: WA Electoral Commision
Electoral Commissioner: Robert Kennedy
Deputy Electoral Commissioner: Courtney Barron
Coordinator Engagement and Communications. : Charlotte Dudley
Engagement, Education & Communications Manager: Deanna Watson
Engagement and Communications Officer: Caitlin Maciel

Agency: Rare
Creative Director: Liz Hammond
Head of Art: Rob Mead
Copywriter: Simon Mullins
Designer: Enrico Bettesworth
Studio Designer: Peter Neave
Client Services Director: Simon Stewart
Group Business Director: Claire Bassula
Senior Account Manager: Maeve Wadsworth
Senior Strategist: Paula Cameron
Creative Production Director: Brett Wheeler
Producer: Evy Donaldson

Production Company: Rhythm
Director: Adam Rule
EP: Candice Shields
Producer/1st AD: Gemma Rule
DP: Justin Griffiths
Stills: Ross Wallace
1st AC: Bri Trinidad
2nd AC / B Cam: Balazs Kajcsa
Gaffer: Dion Borrett
Hair and Makeup: Kate Farmer
Art Dept: Clare Ryan
Art Dept assistant: Corey Chandler
Edit: Adam Rule
VFX: Joshua De Boer
Drone: Sky Pixels – Video Production Services
Soundmix: Justin Braine
Composition: Andrew Wright
Colour grade: Danny Scotting
Gear: Raz Rentals / Cinemachine / Location Equipment