West Aussies urged to ‘Avoid Porkwardness’ in fun campaign via Linley Valley Pork and Moonsail
It’s only human nature that everyone goes into a meal moment expecting the best. So when you are greeted with tasteless, rubbery chops, or mushy defeated slow cooked slop, it undoubtedly creates porkwardness.
Recently launched on radio, out of home and digital channels, with integration into retailer engagement, Linley Valley Pork and agency partners, Moonsail, light-heartedly urge West Aussies to avoid porkwardness, and instead, serve up quality WA pork – Linley Valley Pork. Along with promoting WA’s favourite pork cuts, the campaign also launched Linley Valley Pork’s delicious new ready-to-heat pulled pork range.
Paula Dennis, Craig Mostyn Group’s Group Manager – Marketing says: “It’s an exciting time to be ‘relaunching’ Linley Valley Pork to West Australians. We know that West Aussies are passionate about buying local, and this campaign celebrates our commitment to bringing quality, West Australian pork to consumers.”
Louise Kaminskis, Linley Valley Pork Brand Manager, said: “It was an absolute pleasure working with Moonsail to bring this campaign to life, a true reflection of the light-hearted and fun nature of the Linley Valley Pork brand.”
Moonsail Creative Director, Paul Coghlan, added: “Hey, we’ve all been there. Porkwardness is real, but it can be solved. We have had a lot of fun bringing this campaign to life with Paula, Louise and the team. Hopefully, it creates a bit of crackle(ing) out in the market.”
Credits
Client: Craig Mostyn Group
Group Manager – Marketing, Craig Mostyn Group: Paula Dennis
Brand Manager, Linley Valley Pork: Louise Kaminskis
Agency: Moonsail
Creative Directors: Paul Coghlan and Matt Nankivell
Art Director: Matt Nankivell
Copywriter: Joe Wilkie
Digital Animator: Steph Travaglini
Account Director: Renee Harris
Account Manager: Sophia Taylor
Media Strategy: Longreach
Account Director: Lauren Overton
Digital Strategy: Fisher Digital
Senior Account Manager: Tahnee Lyons
Radio Production – Soundbyte
Sound Engineer: Brad Habib
4 Comments
Lovely radio, guys. Simple idea, well executed. Goodonyers.
Actually like this a lot – it’s quite simple visually but lets the copy do the heavy lifting.
This seems to be another radio campaign that read itself. Where’s the talent credit, guys?
Good shout, Ric. Ben Sutton did a stellar job. The Coghlan kids made it in there, too. Ha ha.