WA’s senior marketers rethink strategy at Bonfire’s Funnel Vision

June 12 2025, 10:34 am | BY Adam Shaw | No Comments
WA’s senior marketers rethink strategy at Bonfire’s Funnel Vision

WA’s top marketers come together to explore the future of growth through AI, data- driven strategies, and a deeper understanding of buyer journeys.

 

This morning, June 12, saw the gathering of WA’s leading marketers at Bonfire and Google’s Funnel Vision, aiming to transform their digital performance strategies. The sold-out event concentrated on charting evolving buyer journeys and using AI for more efficient media investments, driving the industry toward data-driven approaches that deliver measurable results.

Event highlights:
• Bonfire’s AI Overviews Tool: Bonfire introduced a new tool designed to make sense of AI-generated search results. With AI reshaping how searches are conducted, tracking brand interactions can be challenging. This tool offers clarity, helping optimise strategies for informed decisions.
• Google’s Insights into Modern Buyer Journeys: Arshad Mirza from Google shared important findings from a study commissioned with BCG, highlighting four main consumer behaviours—streaming, scrolling, searching, and shopping—and showcasing AI’s role in mapping these behaviours accurately.
• Strategic Adjustments for Marketers: Matt Elshaw from Bonfire highlighted the importance of refining tracking strategies, and urged marketers to utilise their existing data to gain deeper insights into customer behaviour and improve engagement.

Funnel Vision reaffirmed a strong commitment among WA’s senior marketers to implement actionable, data-driven insights that enhance media allocation and boost customer engagement.

Bonfire continues to position itself as a thought leader in the digital marketing. Bonfire CEO, Clay Cook, shared “Success in today’s market is grounded in truly knowing your audience and delivering precise messages at the right moments. At Bonfire, we strive to provide data-driven insights and leverage AI to support our clients in thriving amid this ever-changing environment.”

By sustaining strategic partnerships, such as the one with Google, Bonfire upholds its role in advancing marketing innovation in WA. The agency is committed to advocating for progressive strategies that empower brands to navigate and excel in a complex digital world.