WAMA’s final brekky of 2023 hosts Great Debate: Does WA creative compete at a world class level?
The final WAMA brekky for the year is set for Thursday 21st of September and WAMA are planning something nice, different, unusual… They’ve got their brekky recipe for success down pat and are changing it up with this ‘Does WA creative compete at a world class level?’ Great Debate.
Without further ado:
Date: Thursday 21st of September
Time: Doors open at 7am for a 7.30 – 10.30am event
Venue: Fraser’s Restaurant, Kaarta Gar-up, 60 Fraser Ave, West Perth WA 6005
Topic: Does WA creative compete at a world class level?
Format: Great Debate
“A debate format?” we hear you ask. Yes indeed. We’ve got our clammy little hands on some of WA’s best marketing minds, and we’ve convinced them to debate what we hear more and more about everyday – whether our state can perform on a national and international stage when it comes to creativity.
It’s a sticky topic, but one that we want to unpack – work continues to be awarded elsewhere and creatives are leaving for greener pastures, but why? Briefs? Pitches? Brands? Budgets? Risk?
Let’s find out.
The panel will follow a conventional debate format, with three arguments presented for each side and a rebuttal to close from the team captains. Our audience will be deciding who the winner is, so really, we need you.
Our crafty debaters include:
For
Liz Hammond, Creative Director, Rare (Team Captain)
Tim Newton, Creative Lead, Wunderman Thompson
Secret Guest (watch this space)
Against
Richard Berney, Managing Partner, Berlin (Team Captain)
Rebecca Smith, General Manager Marketing, Brownes Dairy
Angus Ingram, Head of Brand and Campaigns, Minderoo
Hosted by Kate O’Hara, CEO at Foodbank WA.
9 Comments
And the award for panel with the least International awards goes to…
Just look at the winners’ list of any of the international awards from the last couple of years. Not sure what there is to debate. You’d have to say the majority of what’s produced here isn’t competitive at a world class level. A couple of exceptions, but the majority of the work is never recognised beyond the PADCs.
1. Are we competing?
2. If not, are we capable?
3. If we’re capable, what’s standing in our way?
Looking forward to the chat!
Sure, WA has great creatives. But at the very least, if WA agencies don’t submit their best work to AWARD Awards, how can get a gauge on where WA is on a national level?
I do feel that you actually should have international experience to be in a position to speak about this.
Completely agree with Josh though – anyone submitting? What’s holding them back? Looking forward to that part of the discussion, great topic.
You’re only ever as good as your clients ☠️
How are you ever going to know international creative standards if you roll out the same industry people, every event??
I’ve lived and worked all over the world, and trust me, the standard of advertising creativity is the same everywhere, decidedly average. Perth, I think we’ve got this.
Compare the pair. Similar population size. One consistently delivers world class creative thinking. The other doesn’t, ever.