Vogue Australia and Karrinyup to deliver Western Australia’s first Vogue Festival runway

Following a sold-out debut in 2024, Vogue Festival will return to The GPT Group’s Karrinyup this September, marking what is being dubbed Western Australia’s most fashionable brand collaboration of the year.

Reinforcing Karrinyup’s position as Perth’s leading fashion and lifestyle destination, the four-day Vogue Festival will deliver an exclusive line-up of fashion, beauty, and home events that raise the bar for one-of-a-kind customer experiences.

Focused on delivering first-to-market offerings, this year’s festival will see Karrinyup debut Western Australia’s first Vogue Fashion After Dark runway show, where the most coveted looks of the season will be showcased. The exclusive runway evening will feature premium food and cocktails, with a runway unveiling the SS25 season from Karrinyup’s wide range of loved brands, including Scanlan Theodore, Viktoria & Woods, Coach and Morrison.

The VIP event will set the tone for the weekend, where Vogue Australia’s editors and Karrinyup’s retailers will collaborate to deliver a curated program of styling sessions, pop-ups, and masterclasses.

The 2025 festival builds on the success of last year’s inaugural edition, which saw record footfall and sell-out events reaffirming Karrinyup’s unique ability to deliver brand-aligned experiences that resonate powerfully with customers.

Earlier this year, Karrinyup became the first shopping centre in Western Australia to reach $1 billion in annual sales, with an 8 percent uplift in moving annual turnover since last year and 13.4 million visitors over the past 12 months.

The proven success of working with Vogue Australia, alongside the centre’s continued commercial growth, confirms Karrinyup’s innovative approach to curating first-to-market retail experiences.

Melissa Prpic, Head of Digital & Marketing – Retail at The GPT Group, said the 2025 program builds on the success of last year, further cementing Karrinyup’s position as a leader in delivering innovative, results-driven brand collaborations.

“Vogue Festival showcases how brand alignment, retail integration and immersive experiences can come together to deliver memorable customer moments. Following last year’s success, we’re going bigger and bolder this year with a market-leading customer experience with Western Australia’s first ever Vogue Fashion After Dark runway. We’re excited to showcase Karrinyup as the ultimate destination for style from our 300 retailers on offer,” said Prpic.

Vogue Australia Editorial Director and Publisher Edwina McCann said the return to Perth reflects a continued commitment to bringing the Vogue Australia brand experience to new audiences in a curated and brand aligned environment.

“Perth has such a distinct style and creative spirit, and we are delighted to again be working with Karrinyup to bring Vogue Festival to life with an even bigger celebration of fashion, creativity and culture for 2025,” said McCann.

Vogue Festival 2025 will run from Thursday 4 to Sunday 7 September, exclusively at Karrinyup. For more information on the festival, click here.