VB unveils England Bitter via The Monkeys, shipping to the UK for Australia’s old foes

Australia’s most famous beer has created a limited-edition run just for the English. England Bitter will be shipped to Old Blighty today as part of a campaign developed by The Monkeys.

To ensure England’s men’s cricketers are aware of the offer, VB has just released a rejigged version of its iconic jingle in the great tradition of banter between our two great cricketing nations. Victoria Bitter has also taken out full-page ads in major Australian newspapers this morning ahead of the third test starting at Headingley.

Play the jingle below:

It follows English coach Brendon McCullum’s refusal to have a beer with the Aussies.

Says Marc Lord, marketing manager, VB: “We know the English are bitter about the Lord’s Test, but when they’re feeling less bitter we’ve got a beer to shout them … our fresh new England Bitter.

“England Bitter has got their name on it and we’re sending a few slabs to the English Cricket Team to enjoy once they’ve cooled off.

“We raise our glass to the whole Australian team for securing a famous win in the second test, and wish them the best of luck in winning the series.”

Free England Bitter t-shirts will also be given out today to Aussie fans at Headingley.