UWA appoints The Brand Agency as new media services partner

Following a competitive tender process, The Brand Agency has been appointed to manage media services for the University of Western Australia. The agency is already UWA’s creative and technology services partner. Media was previously handled by Carat.

“We are excited to bring The Brand Agency on board as our new media agency. We believe that their holistic approach to our account will help drive our brand forward by reaching and engaging our audiences in compelling and innovative ways,” said Janine Harvey, Associate Director Brand and Marketing at UWA. “We’d also like to thank Carat for their partnership and the immense amount of work that the team has put into our account over the years.”

Angela Naaykens, Head of Media and Analytics, The Brand Agency, said: “Throughout the pitch process we were continually impressed by the scale of the UWA’s research and innovation initiatives, driving both local and global impact. They share our passion for provoking positive change, so it’s exciting to be able to partner with them to combine the power of our global media network with our local creative and technology teams, delivering a powerful integrated model.”