The US campaign continues to unite the Kimberley community against abuse

August 4 2025, 2:27 pm | BY Adam Shaw | No Comments

Following its successful launch in December 2024, the US Campaign is now entering Stage Two, with new television commercials, online films, outdoor placements and social media executions rolling out across the Kimberley this week.

 

Stage Two builds on the campaign’s powerful message of unity and hope — inviting people across the region to imagine life without abuse and reinforcing the belief that together, they can be the change needed to make it a reality.

AT Creative Director Andrew Tinning said: “US is about emotional truth, community strength and a hopeful future we can all share. This next stage is about strengthening those connections and making sure the message reaches even more hearts and minds.”

The US campaign continues to unite the Kimberley community against abuse

Christine Robinson, CEO of Kimberley Community Legal Services, added: “Violence and abuse in any form has no place in our community in the Kimberley. We are excited to see this initiative continue to roll out across the Kimberley to create a behavioural shift where respect, care and safety are our shared priorities”

Filmed entirely on Country and featuring local people in local settings, the new creative continues the authentic and inclusive approach that made Stage One so impactful — sparking real conversations, strong engagement and a groundswell of community support.


The rollout of Stage Two marks the next chapter in a long-term effort to empower the Kimberley to stand together, speak up and create a safer, abuse-free future for all.

Credits
Client: Kimberley Community Legal Services (KCLS)
CEO: Christine Robinson
Community Liaison and Education Officer: Akira Boardman
Marninwarntikura Women’s Resource Centre (MWRC)
CEO: Emily Carter AM
Executive Officer: David Couri
Creative Director, Writer: Andrew Tinning – AT Creative
Production company: Wunan Media
Producer: Troy Zafer
Director/Editor: Ross Tinney
DOP: Torstein Dyrting
Editor/Colourist: Bruce Flint
Sound engineer: Tim Count – MDS
Photography: Sean McDonald – Andrew Tinning
Media Strategy, channel planning and buying: Longreach Media


The US campaign continues to unite the Kimberley community against abuse The US campaign continues to unite the Kimberley community against abuse The US campaign continues to unite the Kimberley community against abuse The US campaign continues to unite the Kimberley community against abuse The US campaign continues to unite the Kimberley community against abuse The US campaign continues to unite the Kimberley community against abuse The US campaign continues to unite the Kimberley community against abuse The US campaign continues to unite the Kimberley community against abuse