Toni and Ryan podcast sign with Acast

Iconic Australian podcast duo Toni Lodge and Ryan Jon are celebrating three years of content, laughs and chaos by announcing a new multi-year, multi-channel partnership with global giant Acast.

The podcast first went out to listeners back in August 2021, and now, some 700-plus episodes later, it boasts a mammoth audience across both audio and video, locally and internationally. As one of Australia’s most successful podcasting exports, Toni and Ryan consistently delivers well over 3 million monthly downloads, with strong and highly engaged “TARPer” (Toni and Ryan Podcasters) audiences across Australia, US, UK, Canada, New Zealand and beyond. The podcast also has a combined social media following of over 3.5 million.

Guy Scott-Wilson, Acast Australia and New Zealand’s creator network director, said it is this booming local and international audience which makes Toni and Ryan such a great fit for Acast.

“We’ve been huge fans of Toni and Ryan since the very start, and have been cheering them on from the sidelines as they bring their unique format to audiences around the world. They are absolute masters of the craft of podcasting, so it’s no surprise to see them resonate so deeply with international audiences. Acast has a physical presence in 15 countries around the world, so we’re so pleased to be partnering with Toni and Ryan to continue to grow their global community of TARPers, maximise their commercial opportunities across audio and social and increase the relevance of commercial messages to their local audiences”.

As part of the move to Acast, Toni and Ryan will be available across all podcast platforms, including full-length video episodes on YouTube for the first time, something fans have been keen to see since hilarious clips started going viral on social media. The podcast already boasts over 600,000 subscribers on the video platform, which will be part of Acast’s offering to advertisers.

Toni Lodge said: “We’ve had an amazing time being part of the Spotify team for the past two years and are grateful to everyone we’ve worked alongside. Now moving to Acast is really exciting for our little business and we couldn’t be happier to join forces with them! We love making our podcast and serving our TARPers all over the world, so getting to keep doing this job is the best part.”

Co-host Ryan Jon added that he’s looking forward to working with Acast to allow him and Toni Lodge to focus on doing what they do best.

“Whilst it’s flattering to receive offers from Spotify and the big radio networks, we’ve got our own little team and our own little studio, and are quite happy being independent creators doing our own little thing. Acast has already done incredibly well generating revenue for the podcast. From here, they’ll keep doing the job of managing ads and sponsorships, and I’ll keep doing the job of sitting across from Toni and laughing my ass off,” he said.

Toni and Ryan will continue to release daily episodes, which will be available on all podcast platforms, as well as video versions available on YouTube from September.

ACast is exclusively represented in Western Australia by Digital Loop. For more information on Toni and Ryan and Acast contact Chris (chris@digitalloop.com.au) or Marianne (marianne@digitalloop.com.au).