The WA Brewers Association tackles keg theft with new campaign via Rare

February 18 2022, 10:24 am | BY Kim Shaw | 4 Comments
The WA Brewers Association tackles keg theft with new campaign via Rare

The WA Brewers Association (WABA) has partnered with Rare to educate people on the consequences of keg theft.

 

WA breweries spend around $1 million every year replacing stolen kegs. Not only is this a huge cost for local breweries, but it also means that beer drinkers will have to pay more for a pint and won’t always find their favourites on tap.

WABA teamed up with Rare to raise awareness for this issue on a low budget. The result was a quirky and eye-catching campaign that raised a simple question: what would happen if pubs didn’t have kegs?

Credits
Agency: Rare
Creative Director: Liz Hammond
Copywriter: Simon Mullins
Art Director: Rob Mead
Digital Designer: Amanda Hook
Account Director: Claire Bassula
Account Executive: Oscar Devereaux
Internal Producer: Damien Del Borrello
DOP: Henry Malkovic

The WA Brewers Association tackles keg theft with new campaign via Rare The WA Brewers Association tackles keg theft with new campaign via Rare The WA Brewers Association tackles keg theft with new campaign via Rare