The NSW Blues celebrate iconic win by chanting Tooheys iconic ‘How do you feel’ jingle

To commemorate its historic victory, breaking the 19-year State of Origin series drought of winning a decider match at Suncorp Stadium in Queensland, the NSW Blues celebrated in their locker rooms by chanting the iconic “I feel like a Tooheys” jingle.

 

The 70s jingle, originally created by Alan Morris and Allan Johnston via Sydney agency Hertz Walpole, was re-introduced to the brand last year as part of its return to the Tooheys “How do you feel” platform via Thinkerbell, and this year has been adopted by The NSW Blues as part of their colossal wins this season.

The locker room moment including the team and inner sanctum of NSW Rugby League was captured after Game 2 and turned into a 15 second TVC which will be airing across NSW as Blues fans around the state celebrate the victory alongside the Blues team.

Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM