The Brand Agency hosts client breakfast with WPP AUNZ President Rose Herceg

The Brand Agency hosted a client breakfast yesterday featuring WPP AUNZ President Rose Herceg, who unveiled key findings from WPP’s latest report, “Australia 2035 and Beyond: Hopes, Fears, Aspirations and Desires.” The exclusive event offered attendees a first look at the report since its debut at SXSW.

The report delves into the Australian psyche, exploring anxieties and aspirations surrounding key areas like aged care, housing, education, healthcare and technology. Herceg shared her valuable insights on developing campaigns in a time of transformation, cultivating trust in a sceptical age and navigating complexities of the modern market.

Emma Ridley, The Brand Agency Strategy Director and host of the event, said: “Rose inspired us to imagine wildly and think critically. Key takeaway: Back interesting, strategically driven creative with conviction. And remember, strong brands and creative drive sales—dull work costs more (tell your CFO!).”