The Brand Agency appoints Sasha Wadham as Media Planning Director + adds Koshina Yong

Following the appointment of Media Technology Director, Darren Friel in June, The Brand Agency has further added to its media leadership team, with Media Planning Director Sasha Wadham joining the team.

With over 20 years of experience in the Canadian, Melbourne and Perth markets, Wadham joins from Southern Cross Austereo and prior to this she was Senior Media Director at Mediahub Worldwide for five years.

Wadham (pictured right) said: “I’m excited to return to agency land as I enjoy the collaboration and energy. The Brand Agency stood out to me as the place where I can continue to learn and challenge myself. They are a market leader, consistently ahead of trends and technological advancements, while staying true to their core, building strong brands, which I value highly.”

In addition to The Brand Agency strengthening its media leadership team, as a result of organic growth across many of its clients, Koshina Yong joins the agency as Media Planner. Prior to her appointment she was at Initiative for three years which saw her working on the RAC before moving to WA Govt clients such as Dept of Transport, Construction Training Fund and Rottnest Island Authority.

Yong (pictured left) added: “I’m excited to be part of a talented integrated team. I’m looking forward to collaborating with our clients to unlock innovations and tech capabilities to continue to evolve the impactful work that we do”.

Head of Media and Analytics, Angela Naaykens, said: “Both Sasha and Koshina are already delivering a fresh perspective and positive energy to our team. As we continue along our AI industry transformation journey, it’s fantastic to grow the team with likeminded people who share our passion for learning and are leaning into the next era of media”.