The Brand Agency and Southern Cross Austereo go MEGA with the MSWA house takeover

The Brand Agency and MSWA have launched the latest MSWA Mega Home Lottery, and it’s MEGA. With a $4.2M Marmion beachfront home up for grabs as part of the Grand Prize Package, it’s the most MEGA MSWA Mega Home Lottery ever!

To help launch the lottery, Mix94.5’s Pete & Kymba are going to live 24 hours a day in the amazing Grand Prize Home, and they’re locked in for four days. In the Pete & Kymba House Take Over, every single show, every single day will be live from the Grand Prize home. And when they’re not live broadcasting the Pete & Kymba show, they will be airing Happy Hour Updates, Workday Check Ins, Pop Up Show Recaps as well as a load of challenges to earn special rewards.

“The funds raised by our lotteries program are fundamental to MSWA’s ability to provide support and services to West Aussies living with neurological conditions, so we’re always looking for innovative ways to make an impact with our campaigns”, says Sophie Brandsma, Head of Lotteries. “The Pete & Kymba House Takeover is huge – when the idea was pitched, it was an absolute no brainer for us. Not only is it a genuinely fun idea, but I also don’t think I’ve ever seen an integrated promotion of this scale before. We’re excited to see the immediate results.”

In addition to the Peta & Kymba House Takeover, SCA is further supporting the MSWA Mega Home Lottery with the Xav & Katie BYO Party on 92.9 Triple M. Xav & Katie will run a week-long on-air promotion inviting listeners to register their reason to have a party at the Grand Prize Home. Be it a buck’s party, a breakup party or even a dog’s birthday party, the most interesting reason for a party will win.

Luke Marsala, Senior Media Planner at The Brand Agency, added: “SCA has developed a truly innovative and impactful campaign to support the MSWA Mega Home Lottery. The scale of the promotion is unprecedented, and we are confident it will drive strong results.”

James Speed, SCA Group Content Director, said: “SCA WA is thrilled to partner with MSWA across Mix94.5 and 92.9 Triple M, harnessing the power of our combined metro and regional audience to showcase this stunning house and amplify MSWA’s Mega Home Lottery campaign.

Even to pretend we live there is experience enough, the lucky person who wins it will be in awe of what they’ll be waking up to everyday.

There has been no shortage of staff putting their hand up to help out with our activity in the house, there is a buzz amongst our team that we get to be a part of the journey”.