SWM announces major partnership with Perth Royal Show celebrating the WA community
Seven West Media has announced its role as an official media partner of Western Australia’s largest and most beloved community event, the Perth Royal Show for 2025.
The West Australian, Channel 7 and the Perth Royal Show are heritage brands with a deep connection to the WA community, creating a powerful partnership that celebrates and engages the state.
This year’s program will feature ‘Seven Stars Day’ on Wednesday 1 October, where people can meet 7NEWS presenters Rick Ardon and Susannah Carr. The iconic news duo will take to the Grazeland Stage in a special live appearance.
Plus, 7NEWS reporter Jerrie Demasi will deliver the weather live from the heart of Claremont Showgrounds every weeknight, bringing the sights, sounds and energy of the Show straight into homes across WA.
7NEWS will also be the proud sponsor of the Wool Fashion Show in the Wool Pavilion, celebrating one of WA’s most important and enduring industries.
Free copies of the West Australian or Sunday Times will be available from the Show each day along with Channel 7 exclusive merchandise.
Seven Sales Director, Damian Hampson, said: “The Perth Royal Show is an iconic WA event that brings WA together, and we’re thrilled to support it through our broadcast and digital platforms.
“We’ve already seen fantastic engagement from our audiences through our 7NEWS competition offering viewers a VIP experience at the Show, which attracted an overwhelming response.
“Seven is proud to showcase the very best of the Show while creating a powerful synergy between Show visitors and audiences across our platforms.”
This collaboration reinforces Seven West Media’s ongoing commitment to supporting major events that bring people together, celebrate our state’s spirit, and deliver meaningful outcomes that make a lasting impact on the lives of Western Australians.
The Perth Royal Show runs from Saturday 27 September to Saturday 4 October at the Claremont Showgrounds. For more information and to purchase tickets visit www.perthroyalshow.com.au.