Stream Outdoor expands into Adelaide
Stream Outdoor is expanding into Adelaide with the acquisition of four prime billboard locations, with plans to convert two sites to large format digitals.
“Expansion into a new market was always in our sights, and we’re thrilled to be establishing Stream Outdoor in Adelaide,” says Chris Perera, Director & Co-Founder of Stream Outdoor. “We’re backing this expansion with substantial investment in the local market. For our agency and client partners, this means more ways to reach key audiences (with impact) in those hard-to-reach areas.”
The new billboard locations are:
• Glen Osmond Road, Parkside – Super8 Digital
Positioned in Adelaide’s prestigious eastern suburbs, this key arterial captures over 25,000 daily commuters heading into the CBD. Adjacent to premium automotive dealerships including Bentley and McLaren, and the established Arkaba Hotel, it delivers exceptional reach to an affluent audience.
Launch date: November 18, 2024
• West Terrace, Adelaide – Supersite Digital
Situated on a major arterial road with a prominent position capturing over 54,000 vehicles daily on their CBD approach. Within proximity to Adelaide Parklands Terminal, Adelaide Showgrounds and Royal Adelaide Hospital. Its prime location, situated at traffic lights, provides an exceptional line of sight and long dwell time, making it a high-impact asset. Launch expected late-March 2025.
• Payneham Road, Payneham – Portrait Digital
Located in the northeastern suburbs and along a major arterial road, this site benefits from close proximity to Marden Shopping Centre, North Eastern Hospital, and major retailers including The Good Guys and Kmart – reaching over 32,000 vehicles per day, this site has proven to deliver strong returns and is online now.
Combined with Stream’s existing West Terrace static billboard, these new sites will reach 39.8%* of Adelaide’s 25-54 demographic.
“Our expansion focuses on securing premium, high-traffic locations,” says Colin Mitchell, Managing Director & Co-Founder of Stream Outdoor. “We are dedicated to delivering exceptional quality across our network, and these carefully selected sites ensure maximum visibility and engagement for our clients’ campaigns.”
Stream Outdoor is a proud member of the Alliance Outdoor Media Group, a national network of Australia’s leading independent outdoor media providers (Goa Billboards & Civic Media). The Alliance is renowned for offering access to premium locations, high-quality assets, and unparalleled market expertise.
*Based on Move Results for P25-54 across 28 Days.