Steve Back and John Driscoll launch Monster Sauce – “Making brands more delicious”

“Making brands more delicious…” is the philosophy behind Perth’s newest creative agency, Monster Sauce, launched this week by Steve Back and John Driscoll.

A proven and experienced team, Monster Sauce reunites Back, internationally acclaimed Creative Director and Driscoll, respected marketing industry giant.

With Back’s experience working in creative leadership roles across Australia, Asia and the UK on a multitude of brands, Monster Sauce has been set up to deliver big ideas with global reach.

Back said: “Our first campaign, due to be launched in the coming days, is an example of this, with the campaign being a genuine collaboration of some of the best talent from around the globe.”

“Whenever a new agency emerges there are questions around its philosophy,” said Driscoll. “Ours is very simple… the right ingredients, well-crafted, producing great business results.”

“Both John and I have a wealth of experience working with some a wide range of clients and their brands. Our experience is probably our greatest strength in being able to make sense of complex marketing challenges and see pathways to get results for our clients quickly and effectively, across a wide range of disciplines. We believe that great creative doesn’t have to be expensive creative, it just has to be smart,” Back added. “And most importantly we have fun doing it!”

See some of Back’s previous work below.