State of Social wins WA’s Best Congress or Conference at the 2025 Australian Event Awards

Perth’s own State of Social has been named Western Australia’s Best Congress or Conference (500+ delegates) at the 2025 Australian Event Awards, while also earning national recognition for Best Achievement in Event Marketing or Communication, listed alongside Vivid Sydney and Liquid I.V.’s Bondi Beach activation.

Held annually at Optus Stadium, State of Social is Australia’s largest social media and digital marketing conference, attracting international speakers and delegates from across the Asia-Pacific region.

The 2024 edition, themed Alchemy, welcomed over 800 delegates and more than 30 speakers, cementing Perth’s growing reputation as a destination for ideas, innovation, and digital leadership. From content creators to CMOs, delegates converged to explore the future of marketing, creativity, and technology.

Founder Meg Coffey says the recognition reflects not only the event’s scale and impact, but the creative energy driving Western Australia’s event scene.

Coffey said: “This award is shared with every single partner, supplier, sponsor, and supporter who helps bring State of Social to life.”

“To be recognised alongside global heavyweights like SXSW Sydney and Vivid is incredible. It proves that world-class events aren’t limited to the east coast. Western Australia has the talent, creativity, and community to deliver something truly special — and State of Social is proud to lead that charge.”

Since its launch in 2018, State of Social has grown from a grassroots gathering into APAC’s most innovative digital marketing event. Beyond its program, the conference has become a catalyst for connection and collaboration — driving economic impact through tourism, local partnerships, and ongoing professional development within WA’s creative industries.

The win underscores Western Australia’s growing visibility on the national stage and highlights the state’s ability to host globally relevant, experience-driven events that attract audiences from around the world.

State of Social 2026, themed Friction, will return on 25 & 26 August 2026.