State of Social 23 workshops! Choose your brand’s words (and colours) carefully
Living in fear of your socials turning into a hot angry mess because you inadvertently oended someone? Dread making a branding decision that leaves your customers cold? We get it. And State of Social 2023 has got you. Or Mood Institute’s Nathan Jones and Ragan’s Jess Zafaris have.
The Colour Code: Unlocking the Emotion of Your Brand, with Nathan Jones
He’s a one-man psychological research and training phenomenon. And SOS23 are not using ‘phenomenon’ lightly: three psychology degrees; over a decade of emotion research; coveted by Fortune 500 companies; and a keynote resume that includes TEDx and Mumbrella360. (He’s also the voice behind ‘The burgers are better at Hungry Jacks’. True story.)
Jones’ practical workshop on Day Two of SOS23 is a must-see for anyone who wants to connect – really connect – with customers. From the groundbreaking Colour-Emotion Brand Archetypes (CEBA) tool to elevating your emotional marketing, copywriting and intelligence skills, his immersive session will equip you to harness emotion and colour to supercharge your brand strategy.
Word Magic for Social Pros: How to Be a Better Word Wielder Through Etymology, with Jess Zafaris
Author. Journalist. Engagement director. Social media strategist. Whether she’s writing unputdownable books like ‘Words from Hell’ (Hachette 2023), or growing Adweek’s LinkedIn page from 800K to 1.3M followers, or building UselessEtymology.com and growing its TikTok channel to 86K followers, Zafarris is the word nerd’s word nerd.
In her exclusive virtual workshop, only available to SOS23 All Access ticketholders, Zafaris will take you on an etymological exploration that will make you a better writer. She’ll share the frankly astounding histories behind everyday words that come up often for social pros. And she’ll give you new etymology skills that will take your wordsmithing and socials to the next level.
Jones and Zafaris join LADBible’s Mel Ho, Neon Treehouse’s Joshua White, BMF’s Lucy Kough, Bonfire’s Johari Lanng, oOh!media’s Josh Gurgiel, Sked Social’s Kyra Goodman and Happiness Co’s Julian Pace at State of Social ‘23.