Start Partners with Top Up Wines to Uncork WA’s First Wine Awards

Start has partnered with Top Up Wines to create WA’s first-ever people’s choice wine awards, featuring a powerful, user friendly voting platform and a chance to win a $7,000 instant cellar.

Founded by Jamie Burnett (formerly of Good Drinks Australia, Gage Roads Brewing, ABC, and 6PR), Top Up was created to shine a spotlight on WA’s most exceptional wines.

Working alongside Top Up, Start designed and developed a digital platform that transforms the traditional wine awards into an immersive voting experience.

“The crew at Start immediately grasped the vibe and feel of Top Up Wines, but also the functionality that was required to make it work,” Burnett shared. “In short, they created a site that looked the part without compromising on purpose. The voting and searchability are seamless, and the back end is well set up for future growth.”

The platform features striking WebGL elements and dynamic animations that bring the competition to life, supported by a normalised database structure to ensure performance in peak voting periods.

“Our goal was to craft more than just a voting platform – we wanted to build an interactive experience that captures the excitement of wine discovery,” explains Cullen Webber, Start’s Creative Developer. “From dynamic animations to seamless interactions, every detail was designed to engage users and get them excited about WA wine.”

Wine enthusiasts can cast their votes now at Top Up, with the winner set to toast their good fortune with a carefully curated selection of 100 bottles representing the best of Western Australian wine.