Something for everyone in today’s Perth Radio ratings Survey 2: Nova retains #1 overall

In today’s second GFK Radio Survey of the year Nova holds #1, Mix 94.5 retains #2 and there were nice increases for 96FM, 92.9 Triple M and 6PR. Stela Media’s Marianne Stelmach, who has over two decades of radio industry experience, takes a closer look at this latest survey.

#1 Overall – Nova
#1 Breakfast – Nova’s Nathan, Nat & Shaun
#1 Drive – Nova’s Kate, Tim & Joel

Nova 93.7 has retained its #1 position overall in today’s much anticipated GFK Survey 2 results, even with a small dip of 0.3%. Mix 94.5 has held it’s #2 position overall with no movement. And 6PR had the biggest overall increase of 1.1% and has retained its No. 4 overall position.

The Overall picture is this:

Nova – 13.3%
Mix 94.5 – 12.6%
96FM – 10.7%
6PR – 9.3%
92.9 Triple M – 8.2%
6IX – 4.5%

Even though Nova dipped in the 25-39 Demographic, they are still Number 1 at 19.7% followed by 92.9 Triple M with 13.3%. Mix 94.5 have taken a strong lead in the 40-54 Demographic with 17%. It’s then a close race with Nova at 15.4% and 96FM 15.2%.

With the majority of the Stations changing up their Breakfast Shows for 2021 listeners are starting to settle into their Breakfast listening habits. It’s the consistent Nova Breakfast Show with Nathan, Nat & Shaun that are clear #1. 96FM’s The Bunch with Clairsy & Lisa had the biggest increase of 1.5%, even with the departure of Fred Botica in the middle of the survey, followed by 6PR’s Gareth Parker with a 1.1% increase.

Breakfast:

Nova’s Nathan, Nat & Shaun – 14.9%
Mix 94.5’s Pete, Matt & Kymba – 12.2%
6PR’s Gareth Parker – 11.9%
96FM’s The Bunch with Clairsy & Lisa – 10.4%
92.9 Triple M with Basil, Xav & Jenna – 8.4%
6IX’s Ian Blackley – 3.7%

It’s good to see Commercial Radio listenership is growing overall in Perth. The majority of the stations increased their cumulative audiences.

Nova – 606,000
Mix 94.5 – 517,000
96FM – 408,000
92.9 Triple M – 372,000
6PR – 189,000
6IX – 132,000

The Perth DAB+ Stations also had overall increases for Total People.

SMOOTH (Nova) – 48,000
OLDSKOOL 90’s Hits (MMM) – 36,000
Coles Radio (Nova) – 33,000
MMM Classic Rock (MIX) – 27,000
80’s (96fm) – 27,000

Overall each station has a good story to tell this Survey.

Nova will be really happy maintaining their #1 position overall and having a massive Cume of 606,000 Total People. SCA’s Mix 94.5 are a strong #2 overall and clear #1 People 40-54. 92.9 Triple M will be happy with their 25-39 increase holding #2 position, and with Breakfast slightly increasing and seeing the station go up slightly overall. 96FM went up in every shift and is now Perth’s #1 station for Men 10+ and #1 People 55-64. 6PR have had their best survey result since Survey 6, 2014 taking the chance with their new line-up. All daytime shares went up and they had increases in the 40+ demographics. 6IX had a big increase in People 65+ and a slight overall increase.

Survey 2, 2021 was conducted by GFK for Commercial Radio Australia from Sunday February 7 to Saturday April 3, 2021. School was back, WA’s State Election took place and many people returned to office work with some continuing to work from home. There was only one short border closure in this time.

Survey 3, 2021 results are due Tuesday June 1.

Following a 25 year career at SCA, Fairfax, Macquarie Media, ARN and Nine Marianne Stelmach (pictured below) recently launched media representation company Stela Media.