Social Meteor dishes up a social success story with Kitchen Warehouse

Western Australian social media advertising agency, Social Meteor, in collaboration with Kitchen Warehouse, recently completed a purely social advertising campaign featuring ‘lo-fi’ and high-end video production for a product launch for the new Wolstead Mineral ceramic cookware range.

The cross-platform paid performance campaign spanned TikTok and Meta over six weeks and marked a new milestone for Kitchen Warehouse in digital-first product launches. The campaign generated a whopping 15x Return on Ad Spend (ROAS) with the product selling out online.

The team at Social Meteor worked closely with Kitchen Warehouse to create made-for-platform video content. Creative executions underwent A-B testing on Meta and TikTok platforms to optimise for reach, engagement, and ultimately, conversion.

Benjamin Hardy, Creative Director of Social Meteor, said: “It’s been a pleasure working alongside the marketing team at Kitchen Warehouse to deliver a best-in-class production and paid social advertising campaign. They trusted our direction, and the results speak for themselves. We look forward to building on this relationship in the near future.”

Simon Lamplough, Chief Customer Officer at Kitchen Warehouse, said: “The team at Social Meteor have proved to be great partners in helping us better commercialise our social content. Their creative and strategic smarts helped us build product awareness fast, create product desirability and then execute clever retargeting strategies to convert awareness into sales.”

Over the years, Social Meteor has expanded into a full-time team of 10 Perth-based specialists, serving brands including Toyota, Harley Davidson, Hilton, Chicken Treat, Rent.com.au and The Secret Skincare to name but a few. The company was a finalist for Digital Agency of the Year at the 2023 Campaign Brief awards, and its Managing Director, Luke Whelan, was recently named in the Business News WA Power 500 for the media category.

Credits
Creative Director – Ben Hardy, Social Meteor
Social Media Specialist – Marguerite Jordaan, Social Meteor
Account Manager – Jake Littlepage, Social Meteor
Lo-fi Video Production – Marguerite Jordaan, Social Meteor
HQ Video Production – Alec Kucy, Spectacle Media
Styling – Jo-Anne Pabst, Kitchen Warehouse
Chief Customer Officer – Simon Lamplough, Kitchen Warehouse
Head Of Marketing & Events – Carly Jellyman, Kitchen Warehouse