Significant Other adds partnership director Farah Alias and head of art Neil Martin

Significant Other adds partnership director Farah Alias and head of art Neil Martin

Farah Alias has joined Significant Other Creative Agency as Partnerships Director, while Neil Martin has also joined the team in a dual Head of Art role.


Alias (pictured right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare.

Along the way, she’s partnered with Tourism Australia, Johnson’s Baby, RAC, ECU, Juniper, Celebration Homes, and WA government clients including DFES and Department of Premier and Cabinet.

Alias said: “I’m beyond excited to join the team. I have seen their continued passion for meaningful creative work and building partnerships with clients, suppliers, and talent within the industry since they started. Now, I get to help shape what’s to come.”

Martin (pictured left) is a stalwart of the local industry. A highly experienced Art Director and Illustrator, his great passion is bringing brand stories to life with eye-catching, contemporary visual treatments.

He joins Significant Other in a Head of Art capacity, a title he also holds at Horse and Hound Agency – with the two agencies partnering to welcome him after a 4-year stint at The Brand Agency.

His work has received recognition at major international award shows including D&AD, The One Show, Cannes and AWARD. His clients have included RAC, MSWA, Perth Mint, Kleenheat, Bankwest, Lotterywest, Development WA, Hyundai, Crime Stoppers, Road Safety Commission, Royal Flying Doctor Service, and Cancer Council.

Martin said: “I can’t wait for this next big adventure, and I know this will be a happy, healthy union. We’ve done great work together before for some of WA’s best clients and history has a habit of repeating itself.”