Seven West Media’s commercial content studio, MINT, wins silver at the International Native Advertising Awards

MINT, the content team for Seven West Media, has secured a silver medal at the International Native Advertising Awards, recognised in the category for ‘Most Creative Native Advertising Campaign’.

This accolade reaffirms MINT’s position as an industry leader, connecting and engaging brands with their target audience and aligning brands with quality content.

MINT’s award-winning campaign, The PerthNow Pet Census, stands out for its innovative response to the 2021 Australian Census. In a unique collaboration with RAC Insurance, MINT created a dedicated webpage for users to share vital pet information, from names and ages to breeds and favorite pet-friendly parks. This groundbreaking initiative has been a hit with audiences for three consecutive years.

RAC’s Marketing Campaign Manager, Stephanie Arcorace, said: “What a great achievement to be placed so highly at an international level, well done everyone!”

Group Yellow Senior Investments Executive, Tia Sullivan commented on the partnership with MINT, highlighting the team’s operational excellence, “The MINT team operates at a world-class level – servicing the client throughout each stage of the creative & content process.”

Sullivan added: “The partnership has seen great results for RAC Pet Insurance, engaging pet owners across Western Australia to participate in such a unique campaign.”

The campaign’s success was not just about the creative concept but also about the audience’s active participation. A substantial $3,000 prize pool, not only incentivised submissions but also fostered a sense of community participation, making the campaign a true success story.

MINT’s Content and Creative Director Nahum Hendricks expressed his gratitude for the recognition, emphasising the significance of the global platform provided by the Native Advertising Awards “The Native Advertising Awards is the grand, international stage where the best of the best in native storytelling is given a platform to shine. Our team is incredibly honoured to be recognised by this global community of specialists.”

“The PerthNow Pet Census project is a favourite every year! Not only do we get to work with the cutest pets, but we’re able to attract the right audience with ease, creating an environment for RAC to position themselves as WA’s trusted pet insurer”, Mr Hendricks said.

For General Manager of Product & Sales at RAC Insurance Damien Van Pelt, the campaign represents more than a branding opportunity. “RAC is proud to support The PerthNow Pet Census and a great way for us to reach and engage with WA pet owners and learn more about their furry friends.”

This prestigious award highlights MINT’s commitment to innovation and excellence. From captivating storytelling to meaningful and impactful community engagement, Seven West Media’s MINT continues to redefine the boundaries of advertising creativity.