Seven West Media marks second year as major media partner for Chevron City to Surf for genU

For the second consecutive year as major media partner, Seven West Media joined forces with the Chevron City to Surf for genU that saw 29,000 people taking part on Sunday and close to $500,000 raised for genU.

Participants of all ages and abilities took on the 4km and 12km courses, making their way from the heart of the CBD to the finish line at City Beach Oval. The precinct was alive with energy, featuring free rides, delicious food, live music, and appearances from Channel 7 personalities including Susannah Carr, Ryan Daniels, Samantha Jolly, Tim McMillan, Tina Altieri and Angela Tsun. Participants had the opportunity to meet and greet the personalities.

Together, Seven West Media and Chevron City to Surf for genU brought to life the stories, spirit, and excitement of both the lead-up and the event day across broadcast, print, and digital platforms. From coverage on channel 7 to engaging print features and dynamic digital content, the partnership highlighted participants’ achievements, the vibrant community atmosphere, and the meaningful impact of genU across WA.

7NEWS Presenter Susannah Carr, said: “I love the energy and being part of that incredible surge of community spirit, with thousands of West Australians coming together to support genU. It truly is a fabulous event!”

Seven Sales Director Damian Hampson, said: “It’s an honour to return as media partner for this iconic WA event. The Chevron City to Surf for genU is about more than the race. It’s about community, connection and giving back. Our collaboration reflects how, together, we can create impact across multiple platforms.