Seven West Media announces a game changing season ahead as “Your Home of Cricket”

Seven West Media has given key agency partners and clients an exclusive preview of their upcoming summer of cricket over a three-course lunch at Steve’s in Nedlands.

Hosted by 7NEWS Sports Presenter Ryan Daniels, the event included an engaging Q&A with The West Australian’s Sport Editor Jakeb Waddell and The West Australian columnist and Channel 7 commentator, cricket legend, Justin Langer.

Sport Sales Director, Chris Pearce, presented an in-depth look at the exciting campaigns and advertising options across SWM platforms for the upcoming season.

The event marks a new era of Sport at SWM, as the new digital rights to Cricket begin in September with Test matches, Women’s Internationals, BBL and WBBL – live, free and more accessible than ever to fans and brands across Seven and 7plus.

SWM’s reach extends beyond screens, with extensive coverage across their premium print and digital mastheads nationwide, providing expert analysis, insights and commentary on multiple platforms to audiences at scale.

Adding to the excitement, BBL Cricket tipping is back, following the recently launched AFLW season, making The Game tipping platform a true 12-month proposition for advertisers and sports fans alike.

Pearce said: “We have been fortunate to build some incredible partnerships with local clients in the 6 years we’ve held the broadcast rights and 3 years we’ve been producing The Game tipping platform.

“This season is set to be bigger than ever, with each platform and masthead across our ecosystem allowing us to create unique and creative opportunities.

“We’re excited to make Cricket more accessible to mass audiences and continue to provide deeper, more meaningful partnerships with brands here in WA.”

Seven’s coverage of this summer’s Cricket starts Thursday, 19 September, live and free on Seven and 7plus.