Seven Network’s Sunrise holds #1 spot across all key measures in Western Australia

The Seven Network’s Sunrise continues to perform well in Western Australia, maintaining a commanding lead in the #1 spot in breakfast television across every key measure in 2025.

Across weekdays, Sunrise reaches an average of 240,586 WA viewers each week, nearly double its nearest competitor which reaches 130,200. Each day Sunrise has a Total TV average audience of 52,200.

In the competitive breakfast slot (5:30–9:00am), Seven has a 59% commercial share. A position of leadership that has delivered an unbroken winning streak every day and week of 2025 so far.

Seven’s Sunrise achieves a 55.7% commercial share of women 25-54 and 53.7% share of women 35-64 in the breakfast slot.

Weekend Sunrise reaches an average daily audience of 45,500, more than triple its closest rival, with a daily reach of 94,705.

Sunrise has grown 3% in Total TV viewing and achieved a 50% lift in BVOD audiences, while Weekend Sunrise has grown 3% in Total TV and surged 53% in BVOD. This digital growth underlines the strength of the Sunrise brand with modern audiences, delivering both broadcast scale and digital engagement.

Seven’s Perth Sales Director, Damian Hampson, said: “With consistent wins across weekdays and weekends, and rapid growth in digital, Sunrise remains WA’s undisputed leader in breakfast television. That kind of audience loyalty, especially among women, gives brands a powerful platform to connect with consumers in a meaningful and sustained way.”

Source: VOZ Total TV Average Audience, Reach, Commercial Share %. Overnight, Consolidated 7 *excluding spill* Perth, Regional WA. 01/01/2025-13/09/2025 & 01/01/2024-13/09/2024. SUNRISE, TODAY, WEEKEND SUNRISE, WEEKEND TODAY.